Question:* What is the purpose of an SEO press release?
Answer: • To drive online traffic to another location such as a website, registration page or a blog post.
Question:* What should be included at the end of the press release?
Answer: • Contact details
Question:* The body of a press release traditionally ends with:
Answer: • Three "#" symbols.
Question:* What is an example of a Media Alert?
Answer: • An event, such as a press conference.
Question:* What is a news embargo?
Answer: • A request by a source that the information or news provided by that source not be published until a certain date.
Question:* Press releases are most commonly written in "AP style." "AP" here stands for:
Answer: • Associated Press.
Question:* What are the 3 core components of a press release?
Answer: • Headline, Body, Contact Information
Question:* When using quotations in a press release, they should be:
Answer: • From the most relevantly authoritative person in the company.
Question:* What might be included in a social media news release?
Answer: • Images, audio and video as well as links to relevant websites and coverage of resulting online conversations.
Question:* What is the best way to distribute a press release?
Answer: • To a highly targeted group of journalists with interest in subject matter.
Question:* Which of these are common reasons press releases fail in social media?
Answer: • All of these
Question:* How do you measure the effectiveness of a press release?
Answer: • Reads Click-through Conversions Online pickups Press coverage
Question:* Before sending a press release to a new media outlet, you must always:
Answer: • Examine the media outlet's material to be sure your press release is relevant.
Question:* A press release headline should:
Answer: • Engage the reader and encourage them to read further.
Question:* How to deliver bad news in a press release?
Answer: • Simply stating the facts without embellishment.
Question:* A press release can be effective when sent to:
Answer: • All of the above.
Question:* What should the audience know in the first paragraph?
Answer: • Who, What, When, Where, Why
Question:* In an emailed press release, the subject line should contain:
Answer: • The press release headline.
Question:* What is a common mistake when submitting a press release?
Answer: • All of these
Question:* What contact information should you include in a press release?
Answer: • Contact name, email address and telephone number
Question:* How many pages long should a press release be?
Answer: • 1
Question:* What is the main purpose of a press release?
Answer: • To announce something noteworthy
Question:* Why should you include a quote in a press release?
Answer: • They give authority, credibility, and make it easier to read.
Question:* A paragraph near the end of a corporate press release with more general information about a company is important because:
Answer: • (All of these choices are correct)
Question:* You should write the press release as:
Answer: • News
Question:* For an SEO press release, what are deep links?
Answer: • Links to specific pages in your website, rather than just linking to the homepage.
Question:* What does ### signal in a press release?
Answer: • The end of the press release
Question:* What are the five (5) W's of a press release?
Answer: • Who, What, When, Where, Why
Question:* Which of the following is NOT one of the "5 Ws"?
Answer: • Wire.
Question:* When writing a press release, what is a hook?
Answer: • The opening of a story that "hooks" the reader's attention so that he or she will keep on reading.
Question:* What are crisis communications?
Answer: • Delivering facts and information after an emergency has occurred.
Question:* What is the goal of media relations?
Answer: • To maximize positive coverage in the mass media without paying for it directly through advertising.
Question:* What is a wire service?
Answer: • A news agency that supplies syndicated news by wire to newspapers, radio, and television stations.
Question:* A press release's "angle" is defined as:
Answer: • A way of looking at your information that reporters and readers may find interesting.
Question:* Colored text is appropriate in a press release if:
Answer: • Colored text is never appropriate in a press release.
Question:* It is a best practice to include which of the following in a press release?
Answer: • All of these
Question:* What does ' ### ' mean?
Answer: • Signal the end of the press release
Question:* What are 3 types of press releases?
Answer: • General News Release, Launch Release, & Event Release
Question:* What is a crisis in public relations terms?
Answer: • Any event that draws intense, negative media coverage and interferes with normal business activity
Question:* A media outlet's editorial calendar tells you:
Answer: • When upcoming editions might be focusing on particular topics.
Question:* What is a "VNR"?
Answer: • Video news release
Question:* What is an "EPK"?
Answer: • Electronic Press Kit
Question:* Where should you place the instructions "For Immediate Release"?
Answer: • At the very top
Question:* Adding search engine optimization keywords to your news release will:
Answer: • Increase the likelihood of your release being found on search engines.
Question:* What's an example of "burying the lead"?
Answer: • Saving the most compelling part of the announcement for later in the release
Question:* A corporate press release should include the contact information of:
Answer: • A single person in the PR department with good knowledge of the subject.
Question:* A well-written press release forms the basis for:
Answer: • A news story.
Question:* Pre-packaged promotional material is often called a:
Answer: • Media kit or Press Kit
Question:* What are 3 types of press releases?
Answer: • New Product, Grand Opening, Charity Drive
Question:* True or False? You do not need to request permission for quotes and contact details.
Answer: • False
Question:* What is the fastest way to disseminate information during times of crisis?
Answer: • Through a well-written press release
Question:* Abbreviations in press releases should be spelled out:
Answer: • The first time they are used.
Question:* What is the release time?
Answer: • The date and time after which a press release may be released.
Question:* A boilerplate should include what information?
Answer: • All of the above
Question:* A press release's supporting resource package might include:
Answer: • Web- and print-ready digital images or video.
Question:* What is "###"?
Answer: • A signal of the end of the press release
Question:* When two or more entities are partnering on an event, it's better to:
Answer: • Send a single press release from both entities.
Question:* Where are the most important sections to place keywords?
Answer: • Header, subheader and first paragraph
Question:* For press releases, what is a pickup?
Answer: • A story, article or blog post that has passed an editorial filter.
Question:* If no release date is given, what should you write?
Answer: • FOR IMMEDIATE RELEASE
Question:* If your company is publicly traded which of these should you include in the press release?
Answer: • All of these
Question:* What is the correct goal of crisis communications?
Answer: • To build positive public opinion and support while maintaining the reputation of the organization.
Question:* What is a 'boilerplate'?
Answer: • Short background of the individual, group or company
Question:* A newspaper is guaranteed to run a press release if:
Answer: • There is no guarantee a paper will run a press release.
Question:* Press releases should NEVER include:
Answer: • All of the above are appropriate for a press release.
Question:* A press release is "embargoed" if:
Answer: • The press release writer wants the information held until a specific date.
Question:* What would be a typical press release length?
Answer: • 4 to 5 paragraphs
Question:* If a reporter re-writes your press release and prints it, that means:
Answer: • Your press release has been successful.
Question:* The first paragraph should start with?
Answer: • Physical location and date
Question:* At a newspaper, you should send every press release to:
Answer: • The most relevant reporter based on the subject.
Question:* What does "-more-" indicate?
Answer: • That there is more than one page
Question:* In an online press release, where do you want to link the first instance of the brand and/or product name?
Answer: • To the home page
Question:* A news release should generally be ___ pages in length.
Answer: • 1
Question:* The same release can be re-sent to the same media outlet unsolicited:
Answer: • The same release should never be re-sent to the same outlet.
Question:* Where should you include the company logo in a press release?
Answer: • At the top
Question:* A good press release differs from a sales letter most in that:
Answer: • A press release presents facts without hyperbole.
Question:* Unembargoed information in a press release is considered public:
Answer: • As soon as it is sent.
Question:* Where should the first quote appear?
Answer: • Within the first 200 words
Question:* What is NOT a standard method of releasing a press release?
Answer: • Word of mouth
Question:* Press releases that do not include a contact telephone number:
Answer: • Are rarely used to create a story.
Question:* Where should the boilerplate go?
Answer: • Last paragraph of the press release
Question:* What should a press release contain?
Answer: • Short sentences
Question:* True or False? You should not add more than one link to your press release.
Answer: • False
Question:* What is the release date?
Answer: • The date the company would like the reporters to begin publishing the information.
Question:* Good news releases are written in the:
Answer: • Inverted pyramid style.
Question:* What is a "Close"?
Answer: • The symbols that indicate the end of the press release
Question:* For an online press release, what is a conversion?
Answer: • When someone completes a contact form, makes a purchase or downloads a media kit
Question:* True or False? You should always repeat your message at the end of the press release.
Answer: • False
Question:* True or False? The heading of the press release should be in uppercase.
Answer: • False
Question:* Which of these are free PR services?
Answer: • Online PR News
Question:* What should be the only statement in uppercase letters in the press release?
Answer: • Date of when you would like the press release to go public
Question:* The headline should be at what length?
Answer: • Varies
Question:* Press releases should be typed:
Answer: • Double spaced
Question:* True or False? Anything sent to a reporter is a form of press release
Answer: • True
Question:* How many words should you have in the title of an online press release?
Answer: • No more than 22 words.
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