Question:* Which of the following is not a container type when creating segments?
Answer: • Lifetime
Question:* What is the max size of the s.channel (site sections) variable?
Answer: • 100 bytes
Question:* Which of these are a common reason to use the s_objectID variable?
Answer: • All of these
Question:* If s_account is empty, not declared, or contains an unexpected value:
Answer: • No data will be collected
Question:* What is the primary purpose of an eVar?
Answer: • View conversion events in the context of data dimensions
Question:* What is maximum number of report suites that a company can use?
Answer: • No limit
Question:* Which variable do you use when setting the report suite?
Answer: • s_account
Question:* What is the SAINT API used for?
Answer: • Importing meta-data to describe and group reporting values
Question:* Which of the following is not an allowed allocation setting for conversion variables?
Answer: • Decaying
Question:* Sending SiteCatalyst data to two or more report suites is called:
Answer: • Multi-suite tagging
Question:* How can you compare two date ranges in a single report in Ranked view?
Answer: • Click "Compare Dates" in the calendar module
Question:* True or False? If you navigate to a different report, the segment you had applied will be canceled.
Answer: • False
Question:* What is the best method for adding meta-data to SiteCatalyst variables?
Answer: • Classifications
Question:* What type of SiteCatalyst variable/report would you use if you want to see pathing behavior?
Answer: • Traffic variables (sProps)
Question:* Which of the following is not a possible value in the Referrer Types report?
Answer: • Mobile Apps
Question:* How will commas in my product name interfere with my data?
Answer: • They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
Question:* What does the acronym 'SAINT' stand for?
Answer: • SiteCatalyst Attribute Importing and Naming Tool
Question:* Which of the following SiteCatalyst features allows you to visually show website performance and track progress against set goals?
Answer: • Targets
Question:* In SiteCatalyst 15, you can correlate a level of any enabled hierarchy variable with any traffic variable.
Answer: • True
Question:* What is the default "Expire After" setting for newly enabled conversion variables (eVars)?
Answer: • Visit
Question:* How many custom eVars are available in each SiteCatalyst report suite?
Answer: • 75
Question:* When creating a segment from the drop down box ("Add Segment"), it will be visible to all users.
Answer: • False
Question:* When using link tracking, which Adobe Analytics report will be populated if the second argument in s.tl() is a 'o'?
Answer: • Custom Links
Question:* How many variables can have Pathing enabled in Adobe Analytics?
Answer: • No limit
Question:* Segments created in Discover can be used in SiteCatalyst.
Answer: • True
Question:* For improved ClickMap tracking, where should the s_objectID variable be set?
Answer: • In the onClick event handler of a link
Question:* What is used to breakdown Traffic Variables (sProps) by one another?
Answer: • Correlations
Question:* When usePlugins is "true," the s_doPlugins function is called prior to each ______ request.
Answer: • image
Question:* Which of the following data collection domains suggests the use of a first-party cookie implementation?
Answer: • metrics.mysite.com
Question:* Which SiteCatalyst feature allows you to integrate external data into the reporting framework?
Answer: • Data Sources
Question:* What is the best way to de-duplicate SiteCatalyst metrics?
Answer: • Serialization
Question:* What is the maximum number of metrics that can be added to the Key Metrics report?
Answer: • 5
Question:* Where can you go to share a previously created bookmark with other users?
Answer: • Favorites > Bookmarks > Manage Bookmarks
Question:* What is the correct syntax for capturing an event called “booked flight” in event1?
Answer: • s.events="event1"
Question:* Which of the following is not required in order to capture paid search keywords?
Answer: • The paid search keywords reports must be enabled by Adobe ClientCare
Question:* What is a List Prop?
Answer: • A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
Question:* What is the purpose of the pageType variable?
Answer: • Captures URLs that lead to a 404 Error Page.
Question:* What is the difference between participation and allocation?
Answer: • Participation assigns full credit and allocation assigns partial credit
Question:* True or False: Conversion metrics are available for use in GeoSegmentation reports.
Answer: • True
Question:* What is the proper syntax to capture a product being added to the shopping cart?
Answer: • s.events="scAdd" s.products=";Adipure 11pro"
Question:* Which JavaScript variable is used to identify the domain on which cookies are set?
Answer: • s.trackingServer
Question:* Which of the following is NOT a benefit of multi-suite tagging?
Answer: • Additional variables
Question:* Which of the following is NOT true about the s.products variable?
Answer: • Can be used to see product pathing
Question:* Which of the following can be done using Processing Rules?
Answer: • Copy a value from one variable to another
Question:* Which of the following are NOT true about classifications?
Answer: • Classifications can be applied to out-of-the-box reports
Question:* What is the difference between Product and Conversion Syntax for Merchandising Variables?
Answer: • Product Syntax is set in the s.products variable, while Conversion Syntax is not
Question:* What is the maximum character (byte) length of Traffic Variables (sProps)?
Answer: • 100
Question:* What is the primary use of Adobe Analytics Standard?
Answer: • Provide directional guidance to help influence visitor behavior
Question:* If a visitor on your site is purchasing six widgets, at a price of $5.98 per widget, what is the correct s.products syntax?
Answer: • s.products=";widgets;6;35.88"
Question:* Which of the following is used to define data in Traffic Sources reports.
Answer: • Internal URL filters
Question:* When using a using packet monitoring tool to validate custom link tracking, which of the following parameters identifies the custom link friendly name?
Answer: • pev2
Question:* Pathing in SiteCatalyst reports is limited to:
Answer: • A visit
Question:* For how long can linear eVar allocation be extended?
Answer: • Visit
Question:* Which of the following is not a valid value for the events variable?
Answer: • scOrder
Question:* What is the purpose of the "External Report" reportlet type in dashboards?
Answer: • Allow you to import an XML feed of external data into the dashboard
Question:* What is the correct s.pageName value to set on a 404 error page?
Answer: • pageName=""
Question:* Which of the following statement about processing rules is not True ?
Answer: • Processing rules populate variables without using query string parameters.
Question:* How many supported SAINT classifications columns can be added for each variable?
Answer: • 30
Question:* What is maximum date range that will allow hourly granularity in trended reports?
Answer: • 14 days
Question:* The purchaseID variable only de-duplicates the purchase event.
Answer: • False
Question:* How many levels are supported in the hierN variable?
Answer: • 98
Question:* Which of the following is not a pattern type in the PathFinder report?
Answer: • Sequential
Question:* Which of these features can admins not restrict from their users using permissions?
Answer: • Segmentation
Question:* Which of the following is a value in the Time Prior to Event report?
Answer: • 10-30 minutes
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