In this post you can find Complete and recently updated Correct Question and answers of Advertising. All Answers updated regularly with new questions. Upwork
Question:* What is an example of brand identity?
Answer: • All of these
Question:* The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:
Answer: • Above the fold
Question:* What is an Elevator Pitch?
Answer: • A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.
Question:* How many views of an ad in Mille?
Answer: • 1000
Question:* True or False: Each ad should appeal to a specific group of people
Answer: • True
Question:* Which of the following is a feature associated with Interactive Video Advertising?
Answer: • All of these
Question:* Which is an ambient ad?
Answer: • All of these
Question:* What does CPC stand for?
Answer: • Cost Per Click
Question:* Which of the following is illegal in a television commercial?
Answer: • All of these
Question:* What is one of the best ways to have people come to your site?
Answer: • Quality Content
Question:* Which is the most persuasive channel for advertising?
Answer: • Television commercials
Question:* True or False: You should change your print ads every few months
Answer: • True
Question:* The portion of ad copy that prompts customers to take a specific action is called:
Answer: • The call-to-action
Question:* Which of the following is an example of display advertising on the Internet?
Answer: • All of these
Question:* What are ads that are geared toward one group of people called?
Answer: • Targeted ads
Question:* What does SWOT stand for?
Answer: • Strengths, Weaknesses, Opportunities, Threats
Question:* True or False: A media kit does include BOTH a rate card and a sample issue
Answer: • True
Question:* Which federal agency enforces advertising laws?
Answer: • The Federal Trade Commission (FTC)
Question:* True or False? Google's main source of revenue comes from Google AdWords.
Answer: • True
Question:* What are heatmaps?
Answer: • A visual representation of where your visitors are clicking on your site
Question:* True or False: A Rate Card includes positioning data
Answer: • True
Question:* How are AdWords priced?
Answer: • CPC and CPM
Question:* How are Facebook Ads priced?
Answer: • CPC and CPM
Question:* True or False: Magazine ads require a large amount of lead time to run your ad, and see results
Answer: • True
Question:* What is the bleed in ads?
Answer: • The area around the printing that will be trimmed off
Question:* An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:
Answer: • Emotional appeal
Question:* What is the name of Google's online ad service?
Answer: • AdWords
Question:* True or False: You should run the same type of ad in a newspaper as online
Answer: • False
Question:* When placing a magazine ad, what is the most important statistic to look at?
Answer: • Subscriptions
Question:* What is Bait and Switch advertising?
Answer: • Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product
Question:* Which is NOT an online-advertising term?
Answer: • All are correct
Question:* Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?
Answer: • The Super Bowl
Question:* What is the name of a web page that is customized for a specific ad you have placed?
Answer: • A Landing Page
Question:* What is an example of a misleading advertisement?
Answer: • "Get rich quick!"
Question:* Which is NOT a law enforced by the Federal Trade Commission?
Answer: • Print advertisements must be watermarked with the FTC logo.
Question:* What kind of advertisements do the FTC focus on the most?
Answer: • Ads that make claims about health or safety
Question:* What is another name for paid subscribers?
Answer: • Qualified Subscribers
Question:* Where do you get the subscription numbers of a magazine?
Answer: • Statement of Circulation
Question:* What is real-time bidding?
Answer: • An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.
Question:* True or False: If your ad has a white border, bleed is not required?
Answer: • True
Question:* Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:
Answer: • Mascots
Question:* What is a Half banner ad size?
Answer: • 234 x 60
Question:* What is the "Mona Lisa Effect" for advertising photography?
Answer: • A photograph in which the model is looking directly at the viewer
Question:* If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:
Answer: • Disclose the material connection they share with the company.
Question:* What is a Leaderboard ad size?
Answer: • 728 x 90
Question:* True or False? It is possible to use your targeted keyword too many times in your ad copy.
Answer: • True
Question:* What is a Skyscraper ad size?
Answer: • 160 x 600
Question:* What is the order of the Hierarchy of Effects Model?
Answer: • Awareness, Knowledge, Liking, Preference, Conviction, Purchase
Question:* When is it legal to compare your product to another company's product in an advertisement.
Answer: • When the comparison reflects the truth
Question:* What does CPM stand for?
Answer: • Cost Per Mille
Question:* What is the difference between advertising and public relations?
Answer: • Advertising is paid for, while public relations is free media coverage
Question:* How do you know what type of demographics a magazine caters to?
Answer: • Order a Media Kit
Question:* What is a common banner ad size?
Answer: • 468 x 60
Question:* A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:
Answer: • A pop-under
Question:* When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?
Answer: • Both the celebrity and the advertiser
Question:* What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?
Answer: • Bulk Postage Permit Receipt
Question:* According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:
Answer: • Both the product and the packaging are recyclable
Question:* What do you use Trafficvance for?
Answer: • Pop-unders
Question:* If you spent $200 for 10,000 ad impressions, what is your CPM?
Answer: • $20
Question:* Which is NOT a main provision of the CAN-SPAM act?
Answer: • You must include an accurate phone number in your email advertisement where your company can be reached
Question:* What is another name for the response of an ad?
Answer: • Pull
Question:* Which of the following is an acceptable way to display the "fine print" of a print advertisement?
Answer: • In the last line of an advertisement in a regularly-sized font
Question:* "3 out of 10 doctors prefer antibacterial soap" is an example of a:
Answer: • Numerical claim
Question:* Which of the following is NOT an example of visual semiosis?
Answer: • Company logos
Question:* What is a sub id?
Answer: • An id that you can use to track individual ads
Question:* What is a Button ad size?
Answer: • 120 x 90
Question:* True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.
Answer: • False
Question:* How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”
Answer: • No more than 6 months out of the year
Question:* What does DSP stand for?
Answer: • Demand Side Platforms
Question:* What is a Supermarket Special?
Answer: • Advertising a product that is no longer in stock
Question:* True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.
Answer: • False
Question:* Which industry spends the most on advertising?
Answer: • Automotive
