In this post you can find Complete and recently updated Correct Question and answers of Advertising. All Answers updated regularly with new questions. Upwork Advertising test answers of 2016.

Question:* What is an example of brand identity?

Answer: • All of these

Question:* The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:

Answer: • Above the fold

Question:* What is an Elevator Pitch?

Answer: • A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.

Question:* How many views of an ad in Mille?

Answer: • 1000

Question:* True or False: Each ad should appeal to a specific group of people

Answer: • True

Question:* Which of the following is a feature associated with Interactive Video Advertising?

Answer: • All of these

Question:* Which is an ambient ad?

Answer: • All of these

Question:* What does CPC stand for?

Answer: • Cost Per Click

Question:* Which of the following is illegal in a television commercial?

Answer: • All of these

Question:* What is one of the best ways to have people come to your site?

Answer: • Quality Content

Question:* Which is the most persuasive channel for advertising?

Answer: • Television commercials

Question:* True or False: You should change your print ads every few months

Answer: • True

Question:* The portion of ad copy that prompts customers to take a specific action is called:

Answer: • The call-to-action

Question:* Which of the following is an example of display advertising on the Internet?

Answer: • All of these

Question:* What are ads that are geared toward one group of people called?

Answer: • Targeted ads

Question:* What does SWOT stand for?

Answer: • Strengths, Weaknesses, Opportunities, Threats

Question:* True or False: A media kit does include BOTH a rate card and a sample issue

Answer: • True

Question:* Which federal agency enforces advertising laws?

Answer: • The Federal Trade Commission (FTC)

Question:* True or False? Google's main source of revenue comes from Google AdWords.

Answer: • True

Question:* What are heatmaps?

Answer: • A visual representation of where your visitors are clicking on your site

Question:* True or False: A Rate Card includes positioning data

Answer: • True

Question:* How are AdWords priced?

Answer: • CPC and CPM

Question:* How are Facebook Ads priced?

Answer: • CPC and CPM

Question:* True or False: Magazine ads require a large amount of lead time to run your ad, and see results

Answer: • True

Question:* What is the bleed in ads?

Answer: • The area around the printing that will be trimmed off

Question:* An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:

Answer: • Emotional appeal

Question:* What is the name of Google's online ad service?

Answer: • AdWords

Question:* True or False: You should run the same type of ad in a newspaper as online

Answer: • False

Question:* When placing a magazine ad, what is the most important statistic to look at?

Answer: • Subscriptions

Question:* What is Bait and Switch advertising?

Answer: • Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product

Question:* Which is NOT an online-advertising term?

Answer: • All are correct

Question:* Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?

Answer: • The Super Bowl

Question:* What is the name of a web page that is customized for a specific ad you have placed?

Answer: • A Landing Page

Question:* What is an example of a misleading advertisement?

Answer: • "Get rich quick!"

Question:* Which is NOT a law enforced by the Federal Trade Commission?

Answer: • Print advertisements must be watermarked with the FTC logo.

Question:* What kind of advertisements do the FTC focus on the most?

Answer: • Ads that make claims about health or safety

Question:* What is another name for paid subscribers?

Answer: • Qualified Subscribers

Question:* Where do you get the subscription numbers of a magazine?

Answer: • Statement of Circulation

Question:* What is real-time bidding?

Answer: • An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

Question:* True or False: If your ad has a white border, bleed is not required?

Answer: • True

Question:* Ronald McDonald, Smokey the Bear, and the Trix Rabbit are example of:

Answer: • Mascots

Question:* What is a Half banner ad size?

Answer: • 234 x 60

Question:* What is the "Mona Lisa Effect" for advertising photography?

Answer: • A photograph in which the model is looking directly at the viewer

Question:* If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog, they must:

Answer: • Disclose the material connection they share with the company.

Question:* What is a Leaderboard ad size?

Answer: • 728 x 90

Question:* True or False? It is possible to use your targeted keyword too many times in your ad copy.

Answer: • True

Question:* What is a Skyscraper ad size?

Answer: • 160 x 600

Question:* What is the order of the Hierarchy of Effects Model?

Answer: • Awareness, Knowledge, Liking, Preference, Conviction, Purchase

Question:* When is it legal to compare your product to another company's product in an advertisement.

Answer: • When the comparison reflects the truth

Question:* What does CPM stand for?

Answer: • Cost Per Mille

Question:* What is the difference between advertising and public relations?

Answer: • Advertising is paid for, while public relations is free media coverage

Question:* How do you know what type of demographics a magazine caters to?

Answer: • Order a Media Kit

Question:* What is a common banner ad size?

Answer: • 468 x 60

Question:* A type of advertisement that is automatically displayed in a second smaller browser window behind the current window is called:

Answer: • A pop-under

Question:* When a celebrity is endorsing a product, who is liable for false or unsubstantiated claims made about the product?

Answer: • Both the celebrity and the advertiser

Question:* What do you use to measure the circulation of a small magazine or newsletter that doesn't have a Statement Of Circulation?

Answer: • Bulk Postage Permit Receipt

Question:* According to the FTC’s Green Guide, a packaged product may be advertised as simply “recyclable” if:

Answer: • Both the product and the packaging are recyclable

Question:* What do you use Trafficvance for?

Answer: • Pop-unders

Question:* If you spent $200 for 10,000 ad impressions, what is your CPM?

Answer: • $20

Question:* Which is NOT a main provision of the CAN-SPAM act?

Answer: • You must include an accurate phone number in your email advertisement where your company can be reached

Question:* What is another name for the response of an ad?

Answer: • Pull

Question:* Which of the following is an acceptable way to display the "fine print" of a print advertisement?

Answer: • In the last line of an advertisement in a regularly-sized font

Question:* "3 out of 10 doctors prefer antibacterial soap" is an example of a:

Answer: • Numerical claim

Question:* Which of the following is NOT an example of visual semiosis?

Answer: • Company logos

Question:* What is a sub id?

Answer: • An id that you can use to track individual ads

Question:* What is a Button ad size?

Answer: • 120 x 90

Question:* True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.

Answer: • False

Question:* How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”

Answer: • No more than 6 months out of the year

Question:* What does DSP stand for?

Answer: • Demand Side Platforms

Question:* What is a Supermarket Special?

Answer: • Advertising a product that is no longer in stock

Question:* True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.

Answer: • False

Question:* Which industry spends the most on advertising?

Answer: • Automotive

Monday, December 14, 2015

Advertising test answers of 2016

Question:* What is an example of brand identity?

Answer: • All of these

Question:* The part of a Web page that visitors can see on their computer monitor without the need to scroll down is called:

Answer: • Above the fold

Question:* What is an Elevator Pitch?

Answer: • A clear, concise presentation of your product or idea in a short amount of time, usually less than 30 seconds.

Question:* How many views of an ad in Mille?

Answer: • 1000

Question:* True or False: Each ad should appeal to a specific group of people

Answer: • True

Question:* Which of the following is a feature associated with Interactive Video Advertising?

Answer: • All of these

Question:* Which is an ambient ad?

Answer: • All of these

Question:* What does CPC stand for?

Answer: • Cost Per Click

Question:* Which of the following is illegal in a television commercial?

Answer: • All of these

Question:* What is one of the best ways to have people come to your site?

Answer: • Quality Content

Question:* Which is the most persuasive channel for advertising?

Answer: • Television commercials

Question:* True or False: You should change your print ads every few months

Answer: • True

Question:* The portion of ad copy that prompts customers to take a specific action is called:

Answer: • The call-to-action

Question:* Which of the following is an example of display advertising on the Internet?

Answer: • All of these

Question:* What are ads that are geared toward one group of people called?

Answer: • Targeted ads

Question:* What does SWOT stand for?

Answer: • Strengths, Weaknesses, Opportunities, Threats

Question:* True or False: A media kit does include BOTH a rate card and a sample issue

Answer: • True

Question:* Which federal agency enforces advertising laws?

Answer: • The Federal Trade Commission (FTC)

Question:* True or False? Google's main source of revenue comes from Google AdWords.

Answer: • True

Question:* What are heatmaps?

Answer: • A visual representation of where your visitors are clicking on your site

Question:* True or False: A Rate Card includes positioning data

Answer: • True

Question:* How are AdWords priced?

Answer: • CPC and CPM

Question:* How are Facebook Ads priced?

Answer: • CPC and CPM

Question:* True or False: Magazine ads require a large amount of lead time to run your ad, and see results

Answer: • True

Question:* What is the bleed in ads?

Answer: • The area around the printing that will be trimmed off

Question:* An appeal to a consumer's psychological and social needs to buy certain items and services is referred to as an:

Answer: • Emotional appeal

Question:* What is the name of Google's online ad service?

Answer: • AdWords

Question:* True or False: You should run the same type of ad in a newspaper as online

Answer: • False

Question:* When placing a magazine ad, what is the most important statistic to look at?

Answer: • Subscriptions

Question:* What is Bait and Switch advertising?

Answer: • Advertising a product that is unavailable. Once the customer comes into the store, offer a more expensive product

Question:* Which is NOT an online-advertising term?

Answer: • All are correct

Question:* Which annual television event has 39% of people watching more for the commercials, while only 28% claim they like the show second best?

Answer: • The Super Bowl

Question:* What is the name of a web page that is customized for a specific ad you have placed?

Answer: • A Landing Page

Question:* What is an example of a misleading advertisement?

Answer: • "Get rich quick!"

Question:* Which is NOT a law enforced by the Federal Trade Commission?

Answer: • Print advertisements must be watermarked with the FTC logo.

Question:* What kind of advertisements do the FTC focus on the most?

Answer: • Ads that make claims about health or safety

Question:* What is another name for paid subscribers?

Answer: • Qualified Subscribers

Question:* Where do you get the subscription numbers of a magazine?

Answer: • Statement of Circulation

Question:* What is real-time bidding?

Answer: • An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.