Question:* True or False? Eloqua offers centralized lead scoring.
Answer: • True
Question:* What are distribution lists used for?
Answer: • Email, Print Mail and Fax
Question:* Who can receive an email test?
Answer: • Anyone
Question:* What is not considered an Asset?
Answer: • Contact information
Question:* Can you wrap text around an image in an email?
Answer: • Yes
Question:* You want to send an Email to your colleague for proofing. You should use which type of send?
Answer: • Test Send
Question:* What file type cannot be imported into Eloqua as a contact list?
Answer: • .doc
Question:* If you activate a campaign and then deactivate it, will the segment(s) update?
Answer: • Only if the segments are set to update hourly until the campaign is deactivated
Question:* Which report gives you metrics around email opens, clickthroughs, unsubscribes, bounces, and form conversions for specific emails?
Answer: • Email Analysis Overview
Question:* More than half of Eloqua's clients are in the SMB space.
Answer: • True
Question:* On the Eloqua Today bar, you navigate to Contacts and Emails by clicking on which drop down?
Answer: • Communicate
Question:* Where are all form submissions captured?
Answer: • Form Data
Question:* What is the maximum number of Contact fields in the Contacts Record?
Answer: • 250
Question:* The Visitor Record or Profile captures information using __________________.
Answer: • All of these
Question:* What form processing step is used to send internal notifications that a contact has submitted the form?
Answer: • Email Notification
Question:* You can pause a live campaign in Eloqua.
Answer: • True
Question:* A Contact Filter is defined as
Answer: • A segmentation tool which searches the database for contacts who meet a set of criteria
Question:* A contact record can be linked to:
Answer: • Multiple Visitor Records
Question:* In order to be a Contact in Eloqua, what must the record contain?
Answer: • Email Address
Question:* You can open a support ticket in Eloqua by:
Answer: • Clicking the question mark in the upper right corner
Question:* When adding a Segment to the Campaign Canvas, you would choose to add members hourly until the campaign is deactivated in which scenario?
Answer: • The segment will have new members added periodically, and you want them to be added to the campaign as soon as that happens
Question:* True or False? A strategic campaign plan should always include strategic business objectives, communication strategy and specific campaign tactics.
Answer: • True
Question:* Eloqua's E10 platform includes A/B Testing.
Answer: • True
Question:* An email can be sent more than once to the same recipient if:
Answer: • All of these
Question:* True or False? A customer retention campaign is an example of nurturing.
Answer: • True
Question:* When Eloqua designates an email address as a hard bounceback, it means that the email address:
Answer: • All of these
Question:* When you go to the Email Details area of a particular email, you can edit which of the following?
Answer: • All of these
Question:* Campaigns that engage buyers based on behavior outperform batch-and-blast campaigns by 4 to 1
Answer: • True
Question:* Eloqua can nurture leads based on both fit and behavior.
Answer: • True
Question:* You want to send an Email to a distribution list of Contacts. You use which type of send?
Answer: • Batch Send
Question:* Eloqua can trigger a campaign on action or inaction.
Answer: • True
Question:* Nurturing latent demand can increase conversion of qualified leads.
Answer: • True
Question:* Which of the following causes an Email not to send?
Answer: • Both of these
Question:* What type of hyperlink can you create in an email?
Answer: • All of the above
Question:* Which of the following is an available tier of the Eloqua Platform?
Answer: • All of these
Question:* In which processing step do you use an Update Rule to apply logic to how the data is updated in the database?
Answer: • Update Existing Record or Data Object
Question:* Email Groups allow you to do which of the following?
Answer: • All of these
Question:* True or False? Best-in-class companies use buyer personas to help develop campaign messaging, communication mix and calls-to-action.
Answer: • True
Question:* What do distribution lists determine?
Answer: • (Both of these)
Question:* Which one of the following is NOT a type of Contact Filter Criteria?
Answer: • Attendance
Question:* Eloqua’s reporting function is called:
Answer: • Insight
Question:* What are the type of email links used in Eloqua?
Answer: • Direct and redirect links
Question:* When building an ADC Rule you can build a piece of criteria based on all of the following field types except one. Which of the following field types is not directly accessible when building an ADC Rule?
Answer: • Profile Field
Question:* How long can you keep a contact in a wait step?
Answer: • Unlimited amount of time
Question:* Should you use Google Tracking Code on hyperlinks?
Answer: • Only if the links are not Eloqua assets
Question:* A segment is not created from:
Answer: • Individual accounts
Question:* Eloqua trademarked the phrase "Digital Body Language."
Answer: • True
Question:* You cannot save a report by:
Answer: • Dragging it to your desktop
Question:* To save an email, it must have:
Answer: • Email group
Question:* What two criteria are combined to create a lead score?
Answer: • Profile and Engagement
Question:* How many unique sales and marketing cycles has Eloqua participated in?
Answer: • More than 800,000
Question:* When building a program in Program Builder and you want the Program to send out an email to an average of 50 people every 15 minutes you would set up:
Answer: • Program Step with a “Send Batch Email” action
Question:* To create a filter to find the most possible individuals with “Director” as part of their title, you would use which of the following criteria?
Answer: • Job Title Equals “*Director*”
Question:* How can you globally unsubscribe someone from Eloqua?
Answer: • Edit Contact > Preferences
Question:* You want to send a live Email to five folks without having to put together a distribution list. You use which type of send?
Answer: • Quick Send
Question:* Eloqua can directly connect with the following programs:
Answer: • Webex
Question:* What must be on the Campaign Canvas to track form submissions?
Answer: • Form
Question:* What lives on a Hypersite Domain?
Answer: • Landing Pages
Question:* Select the statement(s) about Email Folders that are true:
Answer: • Email Folders help organize your emails
Question:* What of these is not a form field type?
Answer: • Submit button
Question:* Which of the following widgets cannot be added to your Eloqua start page?
Answer: • New subscribers
Question:* When creating a new custom email field merge you can pull information from which of the following data entities?
Answer: • Contact, Prospect, Company & Profile Fields
Question:* If you use the action step “Move to Campaign,” the contact will leave the existing campaign.
Answer: • True
Question:* Deliverability rates are determined solely on how many SPAM complaints have been submitted within one month
Answer: • False
Question:* New contact and account fields are added through which tool?
Answer: • Fields & Views
Question:* When inserting a hyperlink in an email to a third party website, what type of link is appropriate?
Answer: • Redirect Link
Question:* What is the maximum number of criteria a Contact Filter can have?
Answer: • 15
Question:* Can text overlap an image on a landing page?
Answer: • Yes
Question:* Can text overlap an image in an email?
Answer: • No
Question:* A soft bounceback is an email address that is undeliverable because:
Answer: • The inbox is currently full
Question:* Which Form Template do you choose if you want to publish directly to a standalone landing page?
Answer: • Basic Landing Page Layout
Question:* A new Contact Field can be created in Eloqua by this type of user:
Answer: • Administrator
Question:* If you want your Contact Upload file to support non-western (double byte) characters, which file format should you save in?
Answer: • Unicode Text
Question:* What is the default width of a new Eloqua email?
Answer: • 600 pixels
Question:* If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?
Answer: • Analyze the cost per lead and lead quality for previous seminar campaigns
Question:* If you see a URL that includes “/content/” you know it is a what kind of a page?
Answer: • Generic Landing Page
Question:* What is the maximum number of large text fields you may create in the Contact Table?
Answer: • 5
Question:* Who can you not exclude from receiving your emails through the Master Exclude list?
Answer: • Contacts from a specific campaign
Question:* True or False? A complaint rate of 0.02% will not impact your email deliverability rate.
Answer: • False
Question:* Where do you make form fields required and/or pre-populating?
Answer: • Additional Field Properties
Question:* What is not a type of user account?
Answer: • Global
Question:* When is an Email considered open?
Answer: • When images are downloaded
Question:* What is the maximum number of characters allowed in a Large Text field in Eloqua?
Answer: • 32,000
Question:* To add brand new contacts to the database, you have to add which processing step?
Answer: • Save to Contact Table
Question:* Which of these items is not a Filter criteria?
Answer: • Included in specific campaign
Question:* Which BI Engine does Eloqua use?
Answer: • Microstrategy
Question:* When building a PURL Landing Page you have access to which of the following?
Answer: • Content Substitution
Question:* Template emails are built in layers. Pick the correct order from start to finish.
Answer: • Template, Theme then Content
Question:* In Eloqua, you can segment contacts on the following criteria:
Answer: • Linked company/accounts
Question:* It is a best practice to use which processing step to make it easier to locate or segment contacts in the future based on form submissions?
Answer: • Add to Contact Table
Question:* Which type of sending has zero reporting?
Answer: • Test Send
Question:* To change a Signature Field for your Eloqua User agent, go to:
Answer: • Setup > My Settings > Edit Agent Settings > General Info (Signature Fields) header
Question:* How many criteria can you include in a filter?
Answer: • 15
Question:* How many characters are allowed when using the "Have a value in" option when creating a filter?
Answer: • 300
Question:* In order to pull a Social Media Channel report to compare the Linkedin and Twitter campaigns, you need to set up channels and campaigns in this area:
Answer: • Automate > Web Profiling > Referrers tab
Question:* What determines the look and feel of a template email?
Answer: • Theme
Question:* What does your file need to contain in order to upload Contacts into Eloqua?
Answer: • An Email Addresses
Question:* In order to get rid of a scheduled, but not yet sent Batch in Eloqua you must:
Answer: • Delete it via the Batch Control Page
Question:* According to ReturnPath, in North America, what percentage of email is actually delivered to an inbox?
Answer: • 80%
Question:* Some individuals may be pushed to the Exclude area of a Distribution List automatically. Three of the following are valid reasons why this might happen. Pick the one reason that is NOT a reason.
Answer: • The Contact has already been identified as a soft bounceback
Question:* Which of the following is the correct list of possible objects in the "Included" section of a Distribution List
Answer: • Contact Group Members, Filter Contacts, Search for Individuals, Email Recipients, Email Group Members, Data Card Set Members
Question:* Which processing step do you use to send an Auto-Responder Email to each form submitter?
Answer: • Send Email
Question:* What processing step would you use to alert a salesperson about a form submission?
