Question:* Which of these is not a Google Adsense ad format?
Answer: • Open GL
Question:* When a company competing with another company clicks their competitor's ads to drive up their competitor's costs, what is happening?
Answer: • Invalid clicks
Question:* Which best describes the purpose of Adsense?
Answer: • Maximize profit of online content
Question:* When a regular search is performed, how much does AdSense pay a publisher?
Answer: • None, AdSense only pays for advertisements that are clicked
Question:* You can set up your time zone reporting preferences using which of these?
Answer: • Account information section of your Account settings page
Question:* Ad CTR is best described as?
Answer: • Clicks / Ad impressions
Question:* Which of these is not a Google Adsense product?
Answer: • Computing
Question:* What is an example of how a blog is used to abuse Google AdSense?
Answer: • A blog containing no actual content, but contains large amounts of high-paying keywords
Question:* What type of targeting do content-based advertisements focus on?
Answer: • Context or interest based
Question:* How are ad spaces made available?
Answer: • pasting ad code on your site
Question:* What is an example of encoding that safely targets children in advertising?
Answer: • google_tag_for_child_directed_treatment = 1;
Question:* CMS stands for?
Answer: • Content Management System
Question:* Which best describes the Mobile Webpage options?
Answer: • Connect users to the right ads when they want them
Question:* The group you wish to reach out to through ads is called?
Answer: • Target Audience
Question:* CTR stands for?
Answer: • Click through rate
Question:* In order to use Google Adsense you must have a combination of which of the following?
Answer: • A Google Account, Content to Monetize, A Postal Address
Question:* CPC stands for?
Answer: • cost per click
Question:* What is Google Interactive Media Ads (IMA) SDK?
Answer: • It is a method to advertise in media content such as videos and games
Question:* What is interest-based advertising?
Answer: • Advertising focusing on user demographics, interests, and previous interactions
Question:* CSE stands for?
Answer: • Custom search engine
Question:* Which of these has been added for advanced control over ad format features?
Answer: • All of these
Question:* When a website has ad content being clicked by automated programs, what is the technique considered?
Answer: • Click fraud
Question:* Which of these is NOT an ad status?
Answer: • Ghosting
Question:* What is the syntax for asynchronous
Answer: • async
Question:* What is the function of expandable ads?
Answer: • Expand beyond the original size of an ad unit
Question:* Where would you place the best performing ad to increase your revenue?
Answer: • As the first ad on the page
Question:* Where are payments and pin numbers sent?
Answer: • Your mailing address
Question:* A/B testing is best described as?
Answer: • Testing situation A versus situation B
Question:* Link units display which of these?
Answer: • a list of topics relevant to your page content.
Question:* What is wide skyscraper format?
Answer: • Vertical ads, usually 160x600 in dimension
Question:* Are ads allowed on error pages?
Answer: • No
Question:* What is contextual targeting?
Answer: • The use of page content to match appropriate ads to each web page
Question:* If you wish to manually add the encoding for Google Adsense, where should it be pasted for it to operate correctly?
Answer: • Within the <BODY></BODY> tag
Question:* How many AdSense for content units are allowed per page?
Answer: • Three
Question:* Attend this online training program to learn about Adsense:
Answer: • Adsense Academy
Question:* Above the fold refers to what?
Answer: • Part of the page seen withouth scrolling down
Question:* Adsense allows users to do all but the following?
Answer: • Spam other websites
Question:* If you are changing the destination URL, what are you changing?
Answer: • The address of the landing page
Question:* Which best describes the billing process for sold ads?
Answer: • Networks and Advertiser billing is handled by Adsense
Question:* What are link units used for?
Answer: • They are adaptive links that change according to the interests of your readers
Question:* What type of feeds will AdSense run on?
Answer: • RSS and Atom
Question:* What is a payment threshold?
Answer: • The minimum amount that you can earn before being paid
Question:* What is a linear video ad?
Answer: • Ads that appear between, before, and after video content is played
Question:* What controversial tracking method does AdSense use to be more effective?
Answer: • Cookies
Question:* Which title describes those who can see a list of users having access to an account?
Answer: • Administrators
Question:* Custom channels are best described as?
Answer: • Ad unit performance trackers
Question:* Which of these is the most useful means of anaylizing Adsense data?
Answer: • Graphical Reporting
Question:* What is the standard size for a banner ad used in AdSense?
Answer: • 468x60
Question:* What does Adsense for search provide for a website owner?
Answer: • Google Custom Search boxes
Question:* Earnings thresholds depend on which of the following?
Answer: • Reporting Currency
Question:* What is the formula for ad clickthrough rates displayed in performance reports?
Answer: • Clicks / ad impressions
Question:* Which of these is not a provided Ad style?
Answer: • High contrast Sienna
Question:* Adsense Direct allows users to do which of the following?
Answer: • Sell ad inventory
Question:* What is placement targeting?
Answer: • Advertisements chosen by advertisers to be displayed on a website
Question:* What is leaderboard format?
Answer: • A horizontal ad, usually placed at the top and typically 728x90 in dimension
Question:* Which formula describes Coverage?
Answer: • (Ad requests that returned ads / total ad requests) * 100
Question:* What are Quick reports?
Answer: • Commonly used reports, or customized reports
Question:* Which of these units are able to be used in experiments?
Answer: • Active ad units
Question:* Where must the DIV tag be placed to inform the browser of the first ad in the source code?
Answer: • Below the BODY tag
Question:* What does % Recent Ad Impressions mean?
Answer: • Percentage of total ad impressions recently generated in a particular category
Question:* Where do you find and change your payment options?
Answer: • In the account settings page
Question:* If you wish to change the status of an ad group, what are the options in the Change status drop-down menu?
Answer: • Enable, Pause, Delete
Question:* Publishers receive a higher percentage for which Adsense product?
Answer: • Adsense for content
Question:* Which of these is not a pre-requisite of Adsense?
Answer: • Owning many websites
Question:* What is the standard publisher revenue share on AdSense for Content?
Answer: • 68%
Question:* How do you change your ad text?
Answer: • Campaigns > Ads > Pencil icon
Question:* A Backup ad can be created by using all but which of these?
Answer: • Email address
Question:* What must you have before you can directly integrate AdSense into your video player?
Answer: • The video player's source code
Question:* If your inventory needed to be managed, what tab would you use?
Answer: • My ads
Question:* What kind of code does AdSense use to match advertisements with content on mobile sites?
Answer: • Objective-C and Java
Question:* Which of these best describes an ad placement?
Answer: • A group of ad units on which an advertiser can choose to place their ads
Question:* How many ads are allowed to be placed on websites with dynamic content as the focus?
Answer: • Ads are not allowed on sites with dynamic content as the primary focus
Question:* Where do crawler errors appear in the menu?
Answer: • Gear icon > Status
Question:* What is A/B testing when it comes to optimizing ads?
Answer: • Contrasting different ad designs
Question:* Where would you find information about your account performance?
Answer: • The Home tab
Question:* Your Report Manager will save up to how many reports?
Answer: • 20
Question:* What are ad dimensions used for?
Answer: • Sorting performance data
Question:* In order to use Adsense for mobile you must have all but the following?
Answer: • A non mobile compliant webpage
Question:* What must be inserted into an RSS feed for Google to produce advertising content?
Answer: • Images
