Question:* Can you use the same keywords in different ad groups?
Answer: • Yes, always
Question:* How is the ad ranking calculated?
Answer: • Bid x Quality Score = Ad Ranking
Question:* What happens when your cost reaches your budget amount?
Answer: • Your ads will stop showing for that day
Question:* AdWords will automatically ______ your keywords.
Answer: • bolden
Question:* Each campaign has a _________ budget.
Answer: • daily
Question:* How do you create a new campaign?
Answer: • Use the New Campaign button on the Settings tab
Question:* What is a SERP?
Answer: • Search Engine Results Page
Question:* What is in-line editing?
Answer: • An account feature that lets you edit ads, keywords, placements, and bids right where you see them in your account.
Question:* Google Gmail is part of the Adwords display network.
Answer: • True
Question:* What is one way to improve your ROI?
Answer: • All of these
Question:* What is the Display Ad Builder?
Answer: • A tool within Google Adwords that allows you to create display ads
Question:* What may happen if a keyword is not performing well?
Answer: • All of these
Question:* On what page are ads with 1-3 position?
Answer: • page one
Question:* Can you switch to manual bidding after you setup an automatic bidding?
Answer: • Yes, always
Question:* What is the minimum spending requirement?
Answer: • None
Question:* In what language can you create your campaign?
Answer: • All of these
Question:* Do you have to indicate your currency?
Answer: • Yes, always
Question:* Which of the following are acceptable ad formats when using the Display Network?
Answer: • All of these
Question:* What is true about Adwords remarketing?
Answer: • All of these
Question:* Who is allowed to use Google Adwords?
Answer: • Anyone
Question:* How many ads can you create with your account?
Answer: • No limit
Question:* Which of the following is an idea category provided by Adwords?
Answer: • All of these
Question:* What is PPC?
Answer: • Pay Per Click Advertising
Question:* Which of the following is a type of ad available in Adwords?
Answer: • (All of these)
Question:* When you review your statistics, what date range can you choose?
Answer: • All of these
Question:* Is it possible to make your ads only appear in certain areas of the country?
Answer: • Yes
Question:* Can you obtain an estimate of how many clicks you can expect per day?
Answer: • Yes, always
Question:* How often can you change your budget?
Answer: • No limit
Question:* What is considered to be a close variant of a word when using broad match keyword?
Answer: • All of these
Question:* What is a destination URL?
Answer: • An address of a web page that visitors are directed to when they click on your ad
Question:* What metric is a part of your Account Activity?
Answer: • All of these
Question:* What do you need (by default) to log in to your AdWords account?
Answer: • An email address and a password
Question:* What does CTR stand for in Adwords?
Answer: • Click through rate
Question:* Which one of these is a level of an AdWords account?
Answer: • All of these
Question:* What format is NOT available for you to choose for you ads?
Answer: • MS Excel
Question:* Can you control how much you spend daily on AdWords?
Answer: • Yes, always
Question:* True or False. You are able to see which time of the day when your AdWords converts the best.
Answer: • True
Question:* One set of keywords and placements for one or more ads is called a(n):
Answer: • ad group
Question:* Can you import conversion tracking data from Google Analytics?
Answer: • Yes
Question:* What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?
Answer: • Google Analytics
Question:* Which of the following is not a valid way to add keywords to your campaign?
Answer: • Preceding your keyword with @ symbol to add variations
Question:* Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answer: • The same Google account email address is used for both services
Question:* Which is an example of a negative matched keyword?
Answer: • -used
Question:* What are Adword's Managed Placements?
Answer: • Ad placements on specific sites in the Display Network where you'd like your ads to appear
Question:* Can you have multiple ad groups?
Answer: • Yes, always
Question:* Where can you get an overview of your ad campaigns?
Answer: • Campaign Tab
Question:* What is the primary benefit of broad matched keywords?
Answer: • It attracts more traffic.
Question:* What is the best tool to use to search keyword competition and search volume?
Answer: • Keyword Planner
Question:* Under which tab can you find a links to Google Analytics?
Answer: • Tools and Analysis
Question:* What are the two types of networks that Google uses?
Answer: • Search network and content network
Question:* What is a cost per click?
Answer: • The amount of money to pay when someone clicks on your ad and visits your web site
Question:* What are "ideas"?
Answer: • Adwords provided ideas to potentially improve your ad performance
Question:* When does Google charge you for an ad?
Answer: • Every time a person clicks your ad
Question:* How can you find your disapproved ads?
Answer: • Select the disapproved check box under Approval Status
Question:* Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?
Answer: • Exact match
Question:* A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.
Answer: • True
Question:* When you do a search query on google.com, which two types of results could appear?
Answer: • Organic listings and paid listings.
Question:* Ad texts should be:
Answer: • simple and enticing
Question:* "Sign Up Now" is an example of a:
Answer: • call to action
Question:* What tab do you use to add or remove additional users to your account?
Answer: • My account
Question:* What is an Adwords budget?
Answer: • The amount in click or impression charges that an account can accrue in a specified time period
Question:* What is the purpose of the conversion tracking tool?
Answer: • To see how clicks convert into sales
Question:* True or false? It is NOT possible to pause an individual text ad.
Answer: • False
Question:* How many websites can you advertise in a single ad group?
Answer: • 1
Question:* When you subscribe to Google AdWords, how does that affect natural Google search results?
Answer: • There is no effect
Question:* What are excluded placements?
Answer: • Websites or webpages where you don't want to run your ads.
Question:* What can be done to improve the position of your ad?
Answer: • Increase your CPC bid
Question:* Can your ads be shown on iPhones?
Answer: • Yes, always
Question:* What are the two types of placements on the content network?
Answer: • Managed and automatic
Question:* What are managed placements?
Answer: • Ad placements on specific sites on the Google Display Network chosen by the advertiser.
Question:* When you review your statistics, which one of these can you not review?
Answer: • Number of sales
Question:* What is the minimum monthly charge for Google AdWords service?
Answer: • None
Question:* Where can you find your Notification Settings?
Answer: • My Account
Question:* How can you avoid showing an ad when users search for free or cheap?
Answer: • add "cheap" and "free" as negative keywords
Question:* Which one is a mandatory step when you create you AdWords account?
Answer: • Indicating the time zone
Question:* What do you call putting an ad on a specific webpage of the Google Display Network?
Answer: • A placement.
Question:* What is a broad match keyword?
Answer: • Allows your ad to show on similar phrases and relevant variations
Question:* What is Manager Defined Spend (MDS)?
Answer: • A simple way for MCC users to control the budgets of their managed accounts
Question:* What are call extensions?
Answer: • An ad feature that allows you to add a phone number to your text ad
Question:* What is an automatic bidding?
Answer: • An option that allows Google to provide as many clicks as possible within your budget
Question:* What do you use to navigate to different sections of your account?
Answer: • Tabs in the top
Question:* How are AdWords ranked?
Answer: • By the quality of ads and the maximum cost per click
Question:* Which symbol is used to denote an exact keyword match?
Answer: • [keyword]
Question:* In remarketing campaigns, what is the default membership duration?
Answer: • 30 days
Question:* Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?
Answer: • Negative match
Question:* What is remarketing?
Answer: • Targeting previous visitors of your website as they browse other sites on the Google Display Network
Question:* Destinational URL is:
Answer: • The address for the webpage where you'd like people to be sent after they click your ad.
Question:* What is a rich media ad?
Answer: • An ad that contains animation or other types of motion
Question:* What does CPM stand for in Google Adwords?
Answer: • Cost per thousand impressions
Question:* What is a negative keyword?
Answer: • Ensures your ad does not show for any search containing that word
Question:* Which factor has no influence on Quality Score?
Answer: • Budget
Question:* Which setting is NOT available to choose when you create an ad?
Answer: • A formatted image
Question:* Which of the following can be found in the Tools and Analysis tab?
Answer: • Keyword tool
Question:* If your ad is disapproved, how do you resubmit it?
Answer: • Edit the ad and resave it
Question:* Which Of The Following Is An Example Of A Call-To-Action Phrase?
Answer: • Buy Here
Question:* Which of the following is not a valid geographical targeting option?
Answer: • Targeting female english speakers
Question:* What is the traffic estimator?
Answer: • A click estimate on selected keywords
Question:* Does a high appearance in organic search results affect whether your advert appears in AdWords?
Answer: • No. Google treats paid search and organic search separately.
Question:* True or false? Keywords are case sensitive.
Answer: • False
Question:* What does the field Avg. Pos. refer to?
Answer: • The average position of where your ad is showing relative to other ads
Question:* Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Answer: • Jane's
Question:* What is a placement?
Answer: • Locations on the Google Display Network where your ad could appear
Question:* How do you add sitelinks to your campaign?
Answer: • The Ad Extension tab
Question:* If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?
Answer: • 400
Question:* What is the Adwords account hierarchy?
Answer: • Account > campaign > ad group
Question:* Which of the following is not a keyword match type?
Answer: • Variable
Question:* What is the default keyord matching option?
Answer: • Broad Match
Question:* What are Google AdWords keywords?
Answer: • Words and phrases that a user types into the Google search box
Question:* Which of these is not a keyword match-type?
Answer: • normal
Question:* What does MCC stand for?
Answer: • My Client Center.
Question:* What does it mean if your account is set to Manual Payments?
Answer: • You must add money to your account before you receive ad activity
Question:* What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?
Answer: • Traffic Estimator.
Question:* Where do ads with placement selection appear?
Answer: • Wherever in the Google Display Network you've chosen
Question:* Which of the following searches will not show your ad when you are using the phrase match keyword "guitar strings"?
Answer: • Strings for guitar
Question:* Which of the following is not a website that Google AdWords is featured on?
Answer: • Yahoo
Question:* Which is an example of an exact matched keyword?
Answer: • [Buy laptop]
Question:* What will happen if you add a comma to a two word keyword phrase?
Answer: • The system will treat it as two separate keywords
Question:* Which one of these is not a tab within a campaign tab?
Answer: • Format
Question:* Which of these is not quality score factor?
Answer: • Domain Name
Question:* What is a display URL?
Answer: • A URL that will appear in the bottom of your ad
Question:* Which is not a strong call-to-action for your Ad?
Answer: • Search for Twiddles
Question:* Which element will NOT help you design successful advertising campaigns?
Answer: • Not including one of your keywords in your ad text.
Question:* Why are two or three word phrases better than one word keywords?
Answer: • One word keywords tend to be too generic
Question:* What is a bidding option?
Answer: • A way to control the cost of your campaign
Question:* What does MCC stand for?
Answer: • My Client Center
Question:* What setting limits the number of times your ads appear on the Google Display Network to a unique user?
Answer: • Frequency Capping.
Question:* Which of the following is NOT a campaign option?
Answer: • Future
Question:* What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?
Answer: • Information regarding where and in what industries the mark is valid
Question:* Max bid x quality score =
Answer: • Ad Rank
Question:* How do you get a My Client Center account?
Answer: • Visit google.com/adwords/myclientcenter and sign up
Question:* You will see an error message if you try to add keywords containing which symbol to your account?
Answer: • @
Question:* Phone numbers are acceptable in what part of your ad?
Answer: • Call extension
Question:* How can you discover relevant placements?
Answer: • Use the placement tool
Question:* What will happen if you don't select a keyword specific bid?
Answer: • The adgroup default bid will apply to the keyword
Question:* What is the maximum number of characters in a Ad headline.
Answer: • 25
Question:* How many characters can you include into a head line of an English language ad?
Answer: • Up to 25
Question:* What is a phrase match keyword?
Answer: • Allows your ad to display for searches that contain your phrase or close variants
Question:* What does WAP stand for?
Answer: • Wireless Application Protocol
Question:* If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?
Answer: • Delete the bid amount from the Max CPC field and click save
Question:* Along with cost per click, what is the other form of bidding used within Adwords?
Answer: • Cost per thousand impressions (CPM)
Question:* What does CPM stand for?
Answer: • Cost-per-thousand.
Question:* Which of the following searches will show your ad when you are using the keyword [guitar strings]?
Answer: • Guitar strings
Question:* How do you implement a broad match modifier?
Answer: • By putting a + directly in front of one or more words
Question:* What is it called when a company's ads are matches to relevant webpages?
Answer: • Contextual targeting
Question:* If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?
Answer: • $10
Question:* Which is an example of unacceptable ad text?
Answer: • Click here.
Question:* Where can you adjust Geo-Targeting?
Answer: • Campaign Level
Question:* How do you exclude topics in contextual targeting?
Answer: • Use the exclusions link in the topics tab or negatives
Question:* What is the maximum number of AdWords ads that could show on the first page of desktop search results?
Answer: • 11
Question:* Surrounding your keyword phrase in quotes, such as "tennis shoes" will result in which type of keyword?
Answer: • Phrase match
Question:* What are Ad Sitelinks?
Answer: • A feature for search based ads that lets you include links to other site content not included in your main landing page
Question:* When using broad match, how can you see which search term variations have triggered your ad?
Answer: • Run a Search Query Report
Question:* Which is not a Google recommended element of quality to keep in mind when optimizing your site:
Answer: • Traffic rather than the user should be the focus of your optimization efforts
Question:* To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?
Answer: • Ad scheduling
Question:* To save wasted clicks, ad texts should include:
Answer: • prices and promotions
Question:* What can you do with Remarketing?
Answer: • Remarket to users who have visited your site before in the search & display network
Question:* True or false? Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.
Answer: • True
Question:* Which of these is not a bidding option?
Answer: • EPC
Question:* What is the Adwords Quality Score used for?
Answer: • Measuring how relevant your keyword is to your ad text and the user's query
Question:* How does the Automatic Payment billing method work?
Answer: • You are billed after you accrue the costs of your account activity
Question:* Which of these is an acceptable ad headline?
Answer: • Widgets In-Stock Now
Question:* Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?
Answer: • No, the order doesn't matter.
Question:* How is CTR calculated?
Answer: • Clicks/Ad impressions
Question:* Where can you setup your AdWords Remarketing lists?
Answer: • Both
Question:* What requirement must your campaign meet in order to use the Conversion Optimizer?
Answer: • The campaign must have received at least 15 conversions in the last 30 days.
Question:* Where can you find the reason your ad was disapproved?
Answer: • Click the icon next to the ad
Question:* What is necessary to run Product Listing Ads?
Answer: • Google Merchant Center Account
Question:* What is an effect of moving a keyword to another ad group?
Answer: • Your statistics (temporarily) reset to zero for that keyword
Question:* What is the membership duration of a remarketing campaign?
Answer: • How long a user's cookie stays on the membership list if the user doesn't visit your site again
Question:* Which benefit is not a result of a negative keyword?
Answer: • Reach a wider audience
Question:* In the United States, what is the minimum bid?
Answer: • $0.01
Question:* How do you calculate AdRank?
Answer: • AdRank = Max CPC * Quality Score
Question:* Online advertising goals generally fall into one of two categories:
Answer: • Direct response or branding.
Question:* Which of the following is NOT directly influenced by a high quality score?
Answer: • Conversion rate
Question:* What is the keyword analysis field?
Answer: • This field give you an in-depth view of your keyword's performance.
Question:* How long can updates to your reporting take?
Answer: • Up to 24 hours
Question:* Where would you change a campaign's linked Google Places account?
Answer: • The Ad Extension tab
Question:* What is the formula for a clickthrough rate?
Answer: • (Ad clicks / ad impressions) x 100
Question:* Which of the following is true of inline editing in Google AdWords?
Answer: • When a keyword, placement or ad is edited, its statistics reset to zero
Question:* Which text is not allowed in your ad under any circumstances?
Answer: • Click here
Question:* In the My Client Center, what does MDS stand for?
Answer: • Manager Defined Spend
Question:* If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?
Answer: • At most one; the keyword with the highest Ad rank will win.
Question:* To set up Conversion Tracking, you can
Answer: • Any of the Above
Question:* What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?
Answer: • will be billed for these accounts via manager order-level monthly invoice
Question:* What determines the first page bid estimate?
Answer: • Quality Score and current advertiser competition for that key word.
Question:* What are the Adwords account access levels?
Answer: • Administrative, Standard, Read-only, Email-only.
Question:* How do you set different bid multipliers for different times of the day?
Answer: • Campaigns > Advanced settings > Ad Scheduling > Bid Adjustment
Question:* Which of the following is a requirement for including a price, special discount, or free offer in your ad?
Answer: • It must be clearly displayed on your website within 1-2 clicks of your landing page
Question:* AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?
Answer: • Campaign level
Question:* True or false? You can add a phone number to your Ad Text.
Answer: • False
Question:* If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?
Answer: • 0.5%
Question:* True or false? Broad match modifiers can be used in negative keywords.
Answer: • False
Question:* What are the three components of the AdWords ecosystem?
Answer: • Advertisers, Users, Publishers
Question:* What does the Google Network consist of?
Answer: • The Google Search Network and the Google Display Network.
Question:* How does contextual advertising work?
Answer: • Keywords are matched to a website by relevancy of context determined by MediaBot
Question:* What is the range for daily spending?
Answer: • $0-$100,000
Question:* On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?
Answer: • Use topic targeting
Question:* The quality score is a measure of:
Answer: • your ad's relevance
Question:* When can an ad use superlatives, like "best" or "#1"?
Answer: • If the claim can be verified by a third-party site.
Question:* What is AdWords Express?
Answer: • A way for local businesses to easily advertise to potential customers
Question:* Video campaigns allow you to only display the URL you are actually linking to.
Answer: • False
Question:* What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?
Answer: • There is no advantage
Question:* The diagnose keywords feature will show a status of:
Answer: • Low bid or quality score
Question:* You have an AdGroup with the broad match keyword "IT jobs," but you don't want single word search queries like "jobs" to match. Which of the following is a way to exclude the search query "jobs" for this AdGroup?
Answer: • Change the keyword to phrase match
Question:* What is not considered to be a close variant of a word when using broad match keyword?
Answer: • Synonyms
Question:* What is the minimum quality score needed for a keyword not to be edited?
Answer: • 5
Question:* How is conversion rate calculated?
Answer: • Conversions / Clicks
Question:* Where do you redeem advertising credits you've received for referring others to Adwords?
Answer: • Google does not offer referral credits in Adwords.
Question:* What is the minimum CPM bid amount?
Answer: • $0.25
Question:* Which of the following is not a technique that Google uses to determine location targeting?
Answer: • The time zone the user is in.
Question:* What is the Bid Simulator used for?
Answer: • Estimate the cost, clicks, and impressions your ad could have received over the past seven days if you had set a different CPC bid
Question:* What is the limit on number of Adgroups in an Adwords Campaign?
Answer: • 20000
Question:* What bidding option(s) are initially available for the Google Search Network?
Answer: • CPC bidding only.
Question:* Under what circumstance is "+1" in the ad text acceptable?
Answer: • If it is part of a value or amount, such as "Get a 3 day rental +1 day free"
Question:* Each ad group has an initial limit of how many keywords?
Answer: • 2,000
Question:* In remarketing campaigns, what is the maximum membership duration?
Answer: • 540 days
Question:* Under what circumstance will you not be able to edit individual keyword bids?
Answer: • You can always edit individual keyword bids
Question:* What are enhanced online campaigns?
Answer: • Contextual targeting among placements.
Question:* What could cause a conversion with no click associated with it?
Answer: • The click comes from a blacklisted or filtered IP address, or from organic searching
Question:* What is the maximum number of IP addresses that can be excluded per campaign?
Answer: • 500
Question:* If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?
Answer: • Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page.
Question:* What is the name for a 160 x 600 image ad?
Answer: • Wide skyscraper
Question:* What is the limits of keywords in an Adwords Adgroup?
Answer: • 5000
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