In this post you can find Complete and recently updated Correct Question and answers of Affiliate Marketing. All Answers updated regularly with new questions. Upwork Affiliate Marketing test answers of 2016.

Question:* A small file stored on a consumer's computer that records information about that consumer is called a:

Answer: • Cookie

Question:* If a merchant wants to limit their advertisements to only a few, niche markets, they should:

Answer: • Manually approve all affiliate applications

Question:* Every time a link appears in a visitor’s browser, it is considered:

Answer: • An impression

Question:* A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

Answer: • banner

Question:* True or False? It is possible to institute and track a pay-per-call commission program.

Answer: • True

Question:* Which of these actions may result in a commission reversal?

Answer: • All of these

Question:* What does CPC measure?

Answer: • cost per click

Question:* True or False? Many advertisers set restrictions on who can promote their products, and how.

Answer: • True

Question:* The first page one would see after clicking on an advertisement is called a:

Answer: • Landing page

Question:* True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

Answer: • True

Question:* Which of these are NOT included in the affiliate marketing relationship triangle?

Answer: • Operator

Question:* What is cookie stacking?

Answer: • tracking multiple cookies in each affiliate transaction

Question:* True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

Answer: • True

Question:* A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.

Answer: • recurring commission

Question:* In affiliate marketing terms, which of these can CPA typically stand for?

Answer: • Cost-Per-Action

Question:* Automated clicking programs (hitbots), are a major factor behind:

Answer: • Click fraud

Question:* What does CPS measure?

Answer: • cost per sale

Question:* When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:

Answer: • Conversion

Question:* What is an affiliate marketing publisher?

Answer: • a website owner that earns commissions from driving sales of a product offer

Question:* What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

Answer: • payment is received only when desired outcomes are achieved

Question:* When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

Answer: • two-tier affiliate

Question:* Which of the following IS NOT a form of affiliate fraud?

Answer: • all of the answers are correct

Question:* When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

Answer: • Abandonment

Question:* When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:

Answer: • Co-branding

Question:* What is last-touch attribution?

Answer: • attributing successful outcomes to the last marketing touchpoint a user encounters

Question:* When selecting publishers, you should:

Answer: • look for alignment between the publisher and your offer

Question:* What are affiliate chargebacks?

Answer: • reversal of an affiliate commission due to fraud or other suspected issues with the sale

Question:* The number of users exposed to an ad, measured by impressions, is called:

Answer: • Reach

Question:* What is first-touch attribution?

Answer: • attributing successful outcomes to the first marketing touchpoint a user encounters

Question:* Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

Answer: • Behavioral targeting

Question:* What are Scrubkit and BrandVerity?

Answer: • affiliate fraud prevention tools

Question:* True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

Answer: • False

Question:* True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

Answer: • False

Question:* What is a critical step in determining which payout model is right for your business?

Answer: • understanding your marketing goals

Question:* What does CPA measure?

Answer: • cost per acquisition

Question:* What is the difference between CPS networks and CPA networks?

Answer: • CPS networks typically take a percentage of every sale and charge setup fees

Question:* Which of the following is a sign that your campaign may be the victim of fraud?

Answer: • sudden traffic surges

Question:* Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

Answer: • Creative

Question:* When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:

Answer: • Coupon link

Question:* Which of these are an optional guarantee an advertiser may specify for publishers for the duration of the program terms?

Answer: • Minimum EPC

Question:* The 1% of affiliates that typically bring in more than 90% of your sales are usually called:

Answer: • Super Affiliates

Question:* If a shopper has more than one cookie from different affiliate sites and then makes a purchase, who will receive the commission?

Answer: • The last referring affiliate cookie overwrites the previous cookie and the last affiliate gets the commission

Question:* An invisible image that is fired on the final page of the shopping cart is an important factor in:

Answer: • Pixel tracking

Question:* The part of an email message or web page that is visible without scrolling down the page is:

Answer: • Above the fold

Question:* An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:

Answer: • Deep link

Question:* In affiliate marketing terms, LTV most closely corresponds to:

Answer: • The total amount that a customer will spend with a particular company during his or her lifetime

Question:* True or False? In affiliate marketing, an "Affiliate" generally means a subsidiary or division.

Answer: • False

Question:* Sharing a part of the revenue you receive from an affiliate program, through various incentives and offers, with the end consumer is a defining aspect of:

Answer: • Loyalty affiliate websites

Question:* When utilizing email marketing in an affiliate program, which of these are required?

Answer: • An unsubscribe link

Question:* A measure of the number of online conversions that happened within a set period of time after a user saw, but did not click, a display ad is the:

Answer: • View-through conversion rate

Question:* In marketing terms, what is the difference between ROAS and ROI?

Answer: • ROAS reflects the monetary return on advertising dollars spend, while ROI reflects the overall gain from all advertising efforts, not limited to revenue

Question:* What is a locking period?

Answer: • A period of time where a commission is still reversible

Question:* The attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action is called a:

Answer: • Last-click model

Question:* What is the percentage of clicks for the number of advertising impressions displayed?

Answer: • CTR

Question:* What does CPM measure?

Answer: • cost per thousand

Question:* What is shared attribution?

Answer: • credit is delivered to multiple affiliate touchpoints for driving conversion

Question:* A popular attribution model that credits events occurring closer to the sale with more credit than other previously recorded touchpoints is a(n):

Answer: • Time-decay model

Question:* True or False? The individual or company that promotes a product or service in exchange for earning a commission is an advertiser.

Monday, December 14, 2015

Affiliate Marketing test answers of 2016.

Question:* A small file stored on a consumer's computer that records information about that consumer is called a:

Answer: • Cookie

Question:* If a merchant wants to limit their advertisements to only a few, niche markets, they should:

Answer: • Manually approve all affiliate applications

Question:* Every time a link appears in a visitor’s browser, it is considered:

Answer: • An impression

Question:* A ______ is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement.

Answer: • banner

Question:* True or False? It is possible to institute and track a pay-per-call commission program.

Answer: • True

Question:* Which of these actions may result in a commission reversal?

Answer: • All of these

Question:* What does CPC measure?

Answer: • cost per click

Question:* True or False? Many advertisers set restrictions on who can promote their products, and how.

Answer: • True

Question:* The first page one would see after clicking on an advertisement is called a:

Answer: • Landing page

Question:* True or False: You can be held legally responsible if your affiliates send junk mail to users on your behalf

Answer: • True

Question:* Which of these are NOT included in the affiliate marketing relationship triangle?

Answer: • Operator

Question:* What is cookie stacking?

Answer: • tracking multiple cookies in each affiliate transaction

Question:* True or False? Trademark Poachers are affiliates that bid in their search campaigns on other merchants' trademarks and URLs, often with variations of misspellings of them.

Answer: • True

Question:* A web host that charges customers on a monthly basis should ideally reward an affiliate with a _______ for customers brought in through the affiliate.

Answer: • recurring commission

Question:* In affiliate marketing terms, which of these can CPA typically stand for?

Answer: • Cost-Per-Action

Question:* Automated clicking programs (hitbots), are a major factor behind:

Answer: • Click fraud

Question:* What does CPS measure?

Answer: • cost per sale

Question:* When a visitor clicks a link and makes a purchase from or generates a lead for an advertiser it is known as a:

Answer: • Conversion

Question:* What is an affiliate marketing publisher?

Answer: • a website owner that earns commissions from driving sales of a product offer

Question:* What is the benefit of paying an affiliate based on CPA rather than clicks or impressions?

Answer: • payment is received only when desired outcomes are achieved

Question:* When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate's revenue.

Answer: • two-tier affiliate

Question:* Which of the following IS NOT a form of affiliate fraud?

Answer: • all of the answers are correct

Question:* When a website visitor leaves an item in an online shopping cart without completing the transaction, this is known as:

Answer: • Abandonment

Question:* When affiliates are able include their own logo on the pages to which they send visitors through affiliate links, this is called:

Answer: • Co-branding

Question:* What is last-touch attribution?

Answer: • attributing successful outcomes to the last marketing touchpoint a user encounters

Question:* When selecting publishers, you should:

Answer: • look for alignment between the publisher and your offer

Question:* What are affiliate chargebacks?

Answer: • reversal of an affiliate commission due to fraud or other suspected issues with the sale

Question:* The number of users exposed to an ad, measured by impressions, is called:

Answer: • Reach

Question:* What is first-touch attribution?

Answer: • attributing successful outcomes to the first marketing touchpoint a user encounters

Question:* Using information collected on an individual‘s web browsing history such as the pages they have visited or the searches they have made to select which advertisements to display to that individual is known as:

Answer: • Behavioral targeting

Question:* What are Scrubkit and BrandVerity?

Answer: • affiliate fraud prevention tools

Question:* True or False? A user who visits a site several times a week would raise the unique visitor metric on each visit.

Answer: • False

Question:* True or False? Brand-new affiliate programs have the best chance at attracting super affiliates.

Answer: • False

Question:* What is a critical step in determining which payout model is right for your business?

Answer: • understanding your marketing goals

Question:* What does CPA measure?

Answer: • cost per acquisition

Question:* What is the difference between CPS networks and CPA networks?

Answer: • CPS networks typically take a percentage of every sale and charge setup fees

Question:* Which of the following is a sign that your campaign may be the victim of fraud?

Answer: • sudden traffic surges

Question:* Promotional materials advertisers use to attract consumers to their websites or products, including text links, banner ads, buttons, email copy, and videos, are known as:

Answer: • Creative

Question:* When an affiliate link advertises and brings visitors to a discounted offer, this is known as a:

Answer: • Coupon link

Question:* An invisible image that is fired on the final page of the shopping cart is an important factor in: