Question:* Which of these can help you improve your conversion rate?
Answer: • All of these
Question:* What is a sandbox?
Answer: • A sandbox isolates untested code in Bing Ads.
Question:* How many site placements can an individual ad group contain?
Answer: • 10000
Question:* If you want to access the WSDL using Java, what code must be typed into the terminal?
Answer: • java org.apache.axis.wsdl.WSDL2Java -a < URL of a Bing Ads WSDL >
Question:* What objects does “AddCampaigns” use, and then return?
Answer: • “AddCampaignsRequest”, “AddCampaignsResponse”.
Question:* What is the minimum word requirement for a Bing ad title?
Answer: • 3 words
Question:* If a list of users who belong to a customer was needed, what operation would you use?
Answer: • The GetUsersInfo operation.
Question:* How many Bing ad users can there be on one account?
Answer: • Unlimited
Question:* What do you need when you deploy your application into the production environment?
Answer: • The production WSDLs and credentials.
Question:* What is the bulk service for?
Answer: • Downloading campaign entity data.
Question:* Which of the following is NOT a targeting option available with Bing ads?
Answer: • Browser type
Question:* If you wanted to import a library into your application, which command would you use?
Answer: • import bingads.bulk.*;
Question:* What bid(s) must you enter before submitting your ad?
Answer: • Search network bid and content network bid
Question:* Targeting is priced in ___ increments.
Answer: • 10%
Question:* What is Ad Intelligence Service used for?
Answer: • To determine the historical performance of ads.
Question:* What operation returns your download status?
Answer: • GetDownloadStatus
Question:* Long Ad Titles only appear in your ad when
Answer: • your ad is a mainline ad.
Question:* Which one of these is NOT a Bing ads report?
Answer: • Competition report
Question:* What is the 'mainline' ?
Answer: • The top 4 ads on the search results page
Question:* If you wanted to define a call detail report request in sandbox, what report would you use?
Answer: • CallDetailReportRequest
Question:* How can you check the status of your Bing ad?
Answer: • All of these
Question:* True or False? Bing uses PPC advertising to attract users to its services.
Answer: • True
Question:* If you wanted to set the position of an ad, what would you use?
Answer: • AdPosition
Question:* When compiling Java, what must all strings be encoded in?
Answer: • UTF-8
Question:* What would the following string tell you? - <xs:enumeration value="Euro" />
Answer: • Your currency is set to Euros.
Question:* To include "Skill sets" as an exact negative keyword in your negative keywords list, you would format the phrase:
Answer: • -[Skill sets]
Question:* In which tab do you do most of the editing and managing of your ads?
Answer: • Campaigns tab
Question:* What does “KeywordAndMatchType” define?
Answer: • An object that contains suggested match types for the keyword.
Question:* What are the three ad extensions available on Bing Ads?
Answer: • Location extensions, Call extensions and Sitelink extensions
Question:* What is the purpose of the quality score?
Answer: • To measure how relevant your keywords are to the search queries
Question:* What is the highest quality score you can get?
Answer: • 10
Question:* If your service operation fails, what exception is thrown?
Answer: • FaultException
Question:* True or False? You receive multiple ad reports to track the progress of your ad.
Answer: • True
Question:* What three parameters are required to create a Campaign?
Answer: • Campaign name, campaign budget, and time zone
Question:* What are the budgeting options available when creating a campaign?
Answer: • Daily and Monthly maximum
Question:* How is the Click-through rate calculated?
Answer: • Ad clicks divided by total impressions
Question:* True or False? You can use coupons to pay for your Bing ads.
Answer: • True
Question:* What account type(s) can you have?
Answer: • Postpay account and Prepay account
Question:* Which operator do you use to get the details of an account?
Answer: • GetAccount
Question:* The Keyword Match Options allow you to
Answer: • target your keywords to trigger your ad on broad match, phrase match or exact match search terms.
Question:* Bing Ads are used on what platform(s)?
Answer: • Bing and Yahoo!
Question:* What are the two types of Bing Ads developer tokens?
Answer: • Single user, and multi-user.
Question:* True or False? An incremental bid is optional.
Answer: • True
Question:* When clicks are valid, where is billing sent by Direct Advertiser?
Answer: • Directly to Microsoft.
Question:* When creating an ad, what must you include?
Answer: • Ad title, ad text, display URL, and destination URL
Question:* What ad formats can you use in Bing Ads?
Answer: • TextAd, MobileAd, and ProductAd.
Question:* Which of these are recommended strategies when writing ad copy?
Answer: • All of these
Question:* What is 'SERP' ?
Answer: • Search Engine Results Page
Question:* True or False? You can prevent your ads from showing to certain demographics of people.
Answer: • True
Question:* True or False? You can import campaigns from Google AdWords into Bing Ads
Answer: • True
Question:* What is a 'Landing Page' ?
Answer: • A page that appears when one clicks on a search result or an ad
Question:* What is the benefit of using Bing Ads API?
Answer: • It is an efficient way to manage large ad campaigns.
Question:* What is included in a Bing Ads report?
Answer: • All of these
Question:* What is Bing Ads?
Answer: • A pay-per-click advertising service.
Question:* You can import your existing Google Ads Campaign into Bing Ads.
Answer: • True
Question:* If you use the service operation, “GetKeywordCategories” should there be a difference in the sandboxed production vs the released production?
Answer: • No.
Question:* How many ads are present on a page after one Bing search?
Answer: • 9
Question:* Using SOAP protocol, between what tags would the GetDownloadStatusResponse element be placed?
Answer: • <s:Body> and </s:Body>
Question:* What is used to authenticate Bing Ads accounts with Microsoft Accounts?
Answer: • The OAuth 2.0 protocol.
Question:* True or False? If your keyword relevance score is poor, you should use negative keywords.
Answer: • True
Question:* What three code types are recommended for Bing Ads?
Answer: • C#, Java, PHP
Question:* What is a 'Call extension'?
Answer: • Having your phone number as the only link the customer can click on
Question:* True or False? Bing displays MORE ad spots than Google on its search results page.
Answer: • True
Question:* If you wanted to download a specific campaign's data, what operation would you use?
Answer: • DownloadCampaignsByCampaignIds
Question:* If you had ad intelligence faults, what is an object that would tell you about it?
Answer: • AdApiError
Question:* What kind of token does Bing Ads' sandbox use?
Answer: • Multi-user development token.
Question:* True or False? If a one of your target customers click on your ad, you pay for each of the incremental bids that match.
Answer: • True
Question:* What is all advertising activity defined by?
Answer: • By customer.
Question:* What would you return if you set GetBidsAtLevel to 0?
Answer: • An array of KeywordEstimatedBid.
Question:* Within customer management operators, what is the ApplicationToken element used for?
Answer: • Nothing. It's value should be null.
Question:* What is the maximum amount of accounts a standard self serve customer can have?
Answer: • Six
Question:* In which of these countries are Content Ads available?
Answer: • Mexico
Question:* Can the test data for supported key words be expected to render similar results when your app is moved into production?
Answer: • No.
Question:* The service used to create and modify ads is called what?
Answer: • CampaignManagement service.
Question:* What is the correct action syntax for the GetCustomerService operation?
Answer: • <Action mustUnderstand="1">GetCustomer</Action>
Question:* Which ads are present more than once on a Bing search?
Answer: • Top 2 ads
Question:* Can the UserName element be used for a Microsoft account?
Answer: • No.
Question:* If you wanted to see the details of an API call, what element would you use?
Answer: • TrackingId
Question:* How far back does the historic quality score go?
Answer: • 18 months
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