Question:* The title of a blog post should
Answer: • All of these
Question:* Which of the following is a micro-blogging site?
Answer: • Twitter
Question:* Which of the following is an example of an effective call to action?
Answer: • Click here to download a whitepaper
Question:* True or False? Video blogs are best posted WITHOUT a typed blurb above or below the player.
Answer: • False
Question:* A favicon (the graphic that appears in the address bar of a browser) should
Answer: • include your blog's logo
Question:* True or False? Blog comments contribute to SEO.
Answer: • True
Question:* True or False: It is NEVER a good idea to write a post with controversial content.
Answer: • False
Question:* What is a CTA?
Answer: • Call To Action
Question:* Which of the following elements should utilize the focus keyword of the blog post?
Answer: • All of these
Question:* True or False? A professional blog should be hosted using its own domain name.
Answer: • True
Question:* True or False? Companies that blog have over 50% more website visitors
Answer: • True
Question:* What is the blogosphere?
Answer: • The collective community of bloggers and blogs on the Internet
Question:* Which of the following topics is appropriate for a B2B blog?
Answer: • All of these
Question:* Blogging best practices include the following:
Answer: • All of these
Question:* What is a tag?
Answer: • A word that helps define what the post is about
Question:* True or False? Blogs with photos are more likely to be shared socially.
Answer: • True
Question:* Blog posts should contain which of the following?
Answer: • All of these
Question:* Which of the following is an effective way to encourage readers to comment on posts?
Answer: • Include a call to action at the end of the post asking readers to comment
Question:* What is a widget?
Answer: • A small application on a page that has a useful function
Question:* What is an SEO best practice for a post's permalink?
Answer: • The permalink should include the focus keyword
Question:* True or false? Blogger is owned by Google.
Answer: • True
Question:* True or False? You should NEVER link back to other posts from your blog to avoid taking the focus on your current post.
Answer: • False
Question:* True or False? Guest posting on other blogs compromise the credibility of your own blog.
Answer: • False
Question:* In order to inspire a reader to perform an act after reading, the post should include a:
Answer: • Call to action
Question:* ___ is programming code that can be read, viewed, modified, and distributed, by anyone who desires.
Answer: • Open Source
Question:* What metric refers to the number of times a reader clicks your CTA?
Answer: • Click Through Rate
Question:* True or False: Alt Text describes an image to search engines.
Answer: • True
Question:* Which of the following RSS tools is the standard among bloggers to become indexed?
Answer: • FeedBurner
Question:* When blogging for business purposes, it is important to do what?
Answer: • Include a call-to-action that allows you to capture lead information
Question:* What is anchor text used for?
Answer: • To anchor a URL to some text on a web page
Question:* What Internet coding language is used to style a layout of a blog
Answer: • CSS
Question:* What term describes a list of links to various blogs or news sites?
Answer: • Blogroll
Question:* What is most telling metric of a blog's success on social media?
Answer: • Shares
Question:* What is the term for a globally recognized avatar?
Answer: • Gravatar
Question:* Sub-headers can be created using which of the following HTML tags?
Answer: • <h2>
Question:* How are blog posts shared on Tumblr?
Answer: • Reblogs
Question:* Which blogging platform has especially great integration with Google AdWords?
Answer: • Blogger
Question:* What is the HTML tag to denote header text?
Answer: • <h1>
Question:* How does the page title of a post differ from the meta title?
Answer: • The page title is visible to readers
Question:* Which of the following is a proper format for a company's blog URL ?
Answer: • http://www.blog.company.com
Question:* Which of the following displays a blog as a sub-domain?
Answer: • blog.smarterer.com
Question:* Which of the following social networks will generate the highest ranking SEO for a blog post:
Answer: • GooglePlus
Question:* What is an SEO best practice for including images in a post?
Answer: • Defining the alt text
Question:* Which of the following is a tool commonly used for scheduling out and assigning blog content for writers?
Answer: • Editorial Calendar
Question:* Typically, what is the primary goal of a business blog?
Answer: • Lead Generation
Question:* How long should the title of your blog post be?
Answer: • No longer than 70 characters
Question:* What is the most important item to have in a post for SEO?
Answer: • link
Question:* Of the following, which is the best way to analyze the 'visits' metric?
Answer: • Total blog traffic
Question:* What term refers to quoting thought leaders in attempt that they share your blog with their own networks?
Answer: • Ego Trapping
Question:* Specific keywords with small search volume are called:
Answer: • Long-Tail Keywords
Question:* According to Matt Cutts of Google, the optimal keyword density for blog posts is:
Answer: • Below the point where the language ceases to make sense
Question:* How many different blogs can you create under one Blogger account?
Answer: • 100
Question:* What is the peak time for link sharing among blog readers?
Answer: • 7am EST
Question:* What is the peak time for blog commenting?
Answer: • 8am
Question:* True or False? A blog with poor visit numbers will also have poor lead numbers.
Answer: • False
Question:* True or False: Meta keywords are one of the most effective elements to boost the SEO of a post.
Answer: • False
Question:* According to Hubspot, how much more inbound links do companies who blog typically have?
Answer: • 97%
Question:* True or False: Hubspot recommends that businesses primarily use branded keywords in blog content.
Answer: • False
