Question:* A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a:
Answer: • Callout
Question:* The continuation of a story from one page to another is called a:
Answer: • Jump
Question:* With regard to length, copywriting should be:
Answer: • As long or as short as it needs to be depending on what the situation calls for
Question:* True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.
Answer: • False
Question:* Which of the following is most closely tied to a company's overall brand?
Answer: • Tone
Question:* A copywriter would be most likely to write content for which of the following?
Answer: • Sales brochure
Question:* Copywriting for SEO involves using several:
Answer: • keywords
Question:* True or false? Proof that is emotionally appealing is more likely to be accepted and believed.
Answer: • True
Question:* Which statement best describes a successful copywriter?
Answer: • Successful copywriters come from all walks of life
Question:* Copywriters who write for websites should:
Answer: • Be knowledgeable about search engine optimization
Question:* "What's In It For Me" is the number one question going through your customers head?
Answer: • True
Question:* The words people use when using search engines to find the solution you offer are called:
Answer: • Keywords
Question:* The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
Answer: • Awareness
Question:* The ________ is considered the most important element in most advertisements.
Answer: • headline
Question:* The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:
Answer: • SEO
Question:* As part of a collaborative team, a copywriter might work with:
Answer: • All of the above
Question:* What does AIDA stand for?
Answer: • Attention, Interest, Desire, Action
Question:* The best copywriting is:
Answer: • Clear and concise
Question:* Which of these would be included in a copy brief?
Answer: • All of these
Question:* Holding the prospect's attention is NOT an important aspect of copywriting. True or False?
Answer: • False
Question:* A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?
Answer: • Establishing authority
Question:* This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
Answer: • Testimonial
Question:* In terms of copywriting, what does USP stand for?
Answer: • Unique Selling Proposition
Question:* A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:
Answer: • Advertorial
Question:* Which of the following is an example of conversational copywriting?
Answer: • Like you I struggled with dieting, but then I found Product X.
Question:* The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:
Answer: • Action
Question:* When building a relationship and trust with a new social media campaign, it is recommended that you avoid:
Answer: • Selling
Question:* True or False? A good copywriter will focus on selling the features, not the benefits, of a product.
Answer: • False
Question:* A document that provides a detailed overview of the copywriting project is the:
Answer: • Copy brief
Question:* The short saying or motto of your copy is the:
Answer: • Tagline
Question:* Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:
Answer: • An action device
Question:* Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:
Answer: • Personas
Question:* When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?
Answer: • First, second, and last
Question:* The section of a blog post that contains the author's name is the:
Answer: • By-line
Question:* What is an ellipsis?
Answer: • ...
Question:* What is recommended as one of the best ways to edit your work?
Answer: • Read it aloud
Question:* The main goal of copy written for web elements is to:
Answer: • make it easy for the user to navigate the site
Question:* A copywriter differs from a content writer in that a content writer’s work is generally not:
Answer: • Promotional
Question:* When optimizing content, a copywriter should avoid keyword __________.
Answer: • stuffing
Question:* Which of the following is more like content writing than copywriting?
Answer: • A how-to article
Question:* To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:
Answer: • Capitalize Each Word's First Letter
Question:* Which item is NOT a typical job for copywriters?
Answer: • Technical Writing
Question:* A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:
Answer: • Whitepaper
Question:* A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:
Answer: • When your target audience has a highly technical knowledge of a product
Question:* A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:
Answer: • Conversion
Question:* The first, usually top-half of a website which is visible without scrolling is referred to as:
Answer: • Above the fold
Question:* The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
Answer: • Golden thread
Question:* Which of these is NOT a specific function of the headline?
Answer: • Make the sale
