Question:* An email sent to someone who has not opted-in or given permission to email to the sender is called _____.
Answer: • spam
Question:* What should you always add to images in case they do not load properly in an email?
Answer: • Alt tags
Question:* True or False? According to the CAN-SPAM Act of 2003, email marketers must not include an address and unsubscribe link
Answer: • False
Question:* True or False? Abandoned email addresses can be converted to spam traps and report consistent incoming email as spam.
Answer: • True
Question:* The percentage of emails that actually make it into a recipient's inbox is called _____.
Answer: • delivery rate
Question:* True or False? A dedicated email is also called a stand alone email.
Answer: • True
Question:* Which of the following is a spammy word you should typically avoid in a subject line?
Answer: • free
Question:* What does CTR stand for?
Answer: • Click-through rate
Question:* True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.
Answer: • True
Question:* Paying to have your content in another vendor's dedicated email is called _____.
Answer: • a sponsored email
Question:* True of False? Frequency of emailing typically has an impact on subscriber retention.
Answer: • True
Question:* What's the main way customers prefer to receive permission based marketing?
Answer: • Email
Question:* Subscribers may report email as spam based on?
Answer: • all of the above
Question:* What is A/B testing?
Answer: • A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.
Question:* Which of these are possible list segmentation categories?
Answer: • All of these
Question:* What is ROI?
Answer: • Return on investment
Question:* Which of these are advantages to email newsletters?
Answer: • All of these
Question:* Which of these are tools for acquiring new subscribers?
Answer: • All of these
Question:* True or False: Email marketing yields a high return on investment (ROI)
Answer: • True
Question:* What is a shared IP?
Answer: • A cheaper alternative to a dedicated IP from which many people can send email
Question:* Which of the following is a soft bounce?
Answer: • The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server
Question:* Email List Hygiene refers to what practice?
Answer: • removing inactive and bad email addresses from your database.
Question:* Which of the following is a hard bounce?
Answer: • The failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address
Question:* What is an email preference center?
Answer: • the landing page where users can unsubscribe and modify their email settings
Question:* What is warming up your IP address?
Answer: • Slowly building up to overall send amount to prevent getting IP blacklisted
Question:* Sending a commercial email without using a dedicated ESP is a violation of the CAN-SPAM act.
Answer: • True
Question:* What is a signature file?
Answer: • A short block of text at the end of an email that provides information about the sender
Question:* True or False? Long, descriptive calls to action are better than short, pointed ones.
Answer: • False
Question:* One suggested way you can solve deliverability problems is by _____.
Answer: • setting up stricter opt-in measures
Question:* Which of these measure your email campaign's success?
Answer: • Conversion rate
Question:* Which of these are another name for lead nurturing?
Answer: • All of these
Question:* What is the first step in any successful email campaign?
Answer: • defining your goal
Question:* Marking a message as "spam" in your inbox will automatically unsubscribe you from all lists of this sender
Answer: • False, you may still receive the future emails, but into a spam folder instead
Question:* What is CAN-SPAM?
Answer: • a law that details rules and consequences for commerical email.
Question:* What is CAN-SPAM?
Answer: • Federal email anti-spam legislation passed in 2003
Question:* In which category will most likely an email campaign or newsletter land in Gmail, given the recent redesign?
Answer: • Promotions
Question:* When warming a new IP address, you should:
Answer: • divide your list into several batches, mailing your most engaged users first
Question:* How is bounce rate calculated?
Answer: • undelivered emails divided by total emails sent
Question:* What is a common way to optimize an email with many images for viewing?
Answer: • add ALT tags
Question:* True or False? Purchased email lists are typically just as engaged as opt in lists.
Answer: • False
Question:* Which of the following tactics can potentially improve your list hygeine?
Answer: • use a double opt-in
Question:* The following impacts your Sender Score:
Answer: • volume and frequency of sends, spam reports, IP address usage
Question:* What is a double opt-in?
Answer: • A method requiring subscribers to confirm their email address
Question:* The percentage of emails that were opened in a given campaign is the _____.
Answer: • open rate
Question:* What is the difference between a soft bounce and a hard bounce?
Answer: • a soft bounce is the result of a temporary problem
Question:* True of False? HTML is typically utilized to make sparse, plain emails.
Answer: • False
Question:* How is list growth rate calculated?
Answer: • new monthly email subscribers minus opt outs and hard bounce divided by original list size
Question:* Which of these are NOT associated with regular list maintenance?
Answer: • Greater risk of spam reports
Question:* Subtracting your opt-outs and hard bounces from the number of new email subscribers in a given month and dividing the whole thing by the total list size will yield your _____.
Answer: • growth rate
Question:* What is a benefit of performing an A/B Test on your email?
Answer: • Increased conversion
Question:* What does the term Dedicated Email refer to?
Answer: • a stand alone email that promotes an individual offer
Question:* Which of the following is a tactic for increasing email deliverability?
Answer: • ask users to whitelist you
Question:* When A/B testing, how do you dispute a null hypothesis?
Answer: • Run the experiment long enough to rule out incidental outcomes
Question:* Which of these are terms for subscription lists you built yourself?
Answer: • House list
Question:* What are transactional emails?
Answer: • emails triggered by specific user actions
Question:* Return Path's Sender Score measures:
Answer: • the reputation of every outgoing mail server IP address on a scale from 0-100
Question:* How is unique click-through-rate calculated?
Answer: • unique clicks divided by unique emails delivered
Question:* Are animated GIFs supported in HTML emails?
Answer: • Yes, most major email clients support animated GIFs.
Question:* What is the DNS record that says on whose behalf an IP or domain sends email?
Answer: • Sender Policy Framework
Question:* Which of these are associated with having a dedicated IP?
Answer: • Higher cost
Question:* Which of these are important for the reputation of your outgoing email server?
Answer: • Sender Score
Question:* A system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before sending them to your sales team is called:
Answer: • Lead nurturing
Question:* In email marketing terms, what is CPM?
Answer: • The cost per 1000 addresses in a purchased email list
Question:* True or False? It is typically better to place your opt-in calls to action near the bottom of your web page.
Answer: • False
Question:* What is a common way to track engagement with email links?
Answer: • add utm parameters to the end
Question:* Which of the following IS NOT an advantage to using a shared IP?
Answer: • consistenly improved sender reputation
Question:* Which of these will put you at risk for getting blocked by your Internet service provider?
Answer: • Low deliverability rates
Question:* Which of these are email lists you purchase or rent instead of grow organically?
Answer: • Acquisition list
Question:* What is one reason open rates are often considered unreliable?
Answer: • an email is only counted as open if a user receives the images in your email
Question:* What does honeypot in email marketing refer to?
Answer: • A spamtrap set by ISP based on inactive email accounts
Question:* Legitimate permission-based email that is erroneously blocked due to the limitations of current email blocking and filtering techniques is also known as _____.
Answer: • false positive
Question:* Which of these are an advantage of transactional emails?
Answer: • High click through rate
Question:* What service does email tool DNSstuff.com provide?
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