Question:* Can you choose your target group using facebooks ads?
Answer: • Yes
Question:* What is the name for Facebook's ranking algorithm?
Answer: • Edge Rank
Question:* Which of the following is NOT considered in Facebook's engagement metric?
Answer: • Views
Question:* Which of the following best describes third-party apps interacting with Facebook?
Answer: • API calls
Question:* True or False? Mobile users can see a sponsored story in their newsfeed.
Answer: • True
Question:* On Facebook, you can sponsor a post to a specific audience age, gender and location.
Answer: • True
Question:* What is the name of Facebook’s analytic package?
Answer: • Insights
Question:* True or False? Cover photos are crucial to establishing respectable company pages.
Answer: • True
Question:* What does NFO stand for?
Answer: • News Feed Optimization
Question:* True or False? Half of Facebook page visits come from mobile devices.
Answer: • True
Question:* What does CTR stand for?
Answer: • Click Through Rate
Question:* True or False? Once a budget is set it cannot be changed.
Answer: • False
Question:* True or False? Facebook supports hashtags.
Answer: • True
Question:* True or False? Facebook and Twitter profiles can be connected.
Answer: • True
Question:* True or False? It is possible to embed single Facebook posts in an external blog or website?
Answer: • True
Question:* What button can be installed on outside webpages to allow consumers to become a fan of your page?
Answer: • Like Button
Question:* How can I get more people to share my posted content?
Answer: • (all of these)
Question:* What allows users to share their location on Facebook?
Answer: • Check-Ins
Question:* Facebook users spend the most time (40%) on which page?
Answer: • News Feed
Question:* True or False? Long, rich, and detailed posts get more likes/shares than short or medium length posts.
Answer: • False
Question:* Which of the following is most likely to get attention on Facebook?
Answer: • Photos
Question:* True or False? Facebook's analytic tool shows the names of people who have visited your page.
Answer: • False
Question:* Where can you see statistics of your posts on Facebook?
Answer: • Insights
Question:* What symbol allows users to 'tag' other users or companies?
Answer: • @
Question:* What symbol does Facebook use to mark verified pages?
Answer: • A check mark
Question:* What is the name of Facebook's Analytics tool?
Answer: • Insights
Question:* Which of the following is *NOT* a type of promotion offered by Facebook Offers?
Answer: • Traditional Media
Question:* True or False? A hashtag on Facebook should be unique from hashtags you use on other social networks.
Answer: • False
Question:* What is CTR?
Answer: • Click Through Rate
Question:* TRUE or FALSE? Integrating apps and third party websites with Facebook does *NOT* require creating a FB application.
Answer: • FALSE
Question:* What is a Call To Action?
Answer: • A line, usually at the end of a content post, asking the reader to take an action (visit a page, submit a comment, etc.)
Question:* True or False? Ads on Facebook mobile appear in the sidebar.
Answer: • False
Question:* What is the purpose of the 'star' action in your company profile?
Answer: • Highlight important stories by making them larger and more visible
Question:* What's 'frequency' a measurement of?
Answer: • The amount of times a Facebook user sees your individual ad
Question:* True or False? Auto-posting to Facebook has been shown to decrease likes and comments by 70%.
Answer: • True
Question:* In terms of Facebook's ranking algorithm, what does "weight" refer to?
Answer: • The amount of comments, likes, etc. a content post receives
Question:* Weight, affinity, and time decay comprise...
Answer: • EdgeRank
Question:* How are Facebook ads paid for?
Answer: • CPC & CPM
Question:* True or False? Running multiple versions of the same ad at once is recommended.
Answer: • True
Question:* What is the name of Facebook's algorithm for determining how prominently content is displayed on the News Feed?
Answer: • EdgeRank
Question:* In "Page Insights", the "Total Reach" metric stands for:
Answer: • The number of unique users who have encountered any content associated with your page (including ads or sponsored stories pointing to your page) in the last seven days
Question:* What is the purpose of the 'pin' action in your company profile?
Answer: • Make your most important post stay at the top of your Page for 7 days
Question:* What icon can one attach to in-store flyers, posters, etc. to direct mobile consumers to their Facebook page?
Answer: • QR codes
Question:* What does the term 'Fangate' mean?
Answer: • Requiring people to like your page to participate in any "hidden" content
Question:* What search revolutionizing feature has Facebook recently released?
Answer: • Graph Search
Question:* What is the accepted ratio of content & engagement to sales messages?
Answer: • 80-20
Question:* In terms of Facebook's ranking algorithm, what does "time decay" refer to?
Answer: • The loss of value as posts grow older
Question:* Which is NOT an available bid type for an ad on Facebook?
Answer: • oCPC
Question:* Which of the following is NOT considered in Facebook's negative feedback metric?
Answer: • When a post or page receives a negative comment
Question:* True or False? Facebook allows discounts, deals, and sales to be advertised in a company's cover photo.
Answer: • False
Question:* Which of the following is NOT shown on the default Facebook Insight Graph?
Answer: • Impressions
Question:* Under the "Ads Manager" tool, what does the "Audience Graph" report?
Answer: • How much of your target audience your campaign is reaching compared to how much it could reach
Question:* How can a company target prospective users via paid Facebook ads?
Answer: • Interests & demographics
Question:* What's the tool for creating, editing and managing multiple ad campaigns on Facebook?
Answer: • Power Editor
Question:* What term is used to describe targeting an ad based on secondary (non-facebook) data that can be done in both the power editor and the ads manager?
Answer: • Custom audience
Question:* Under the "Ads Manager" tool, what do "Key Metrics" report?
Answer: • Information on the size and engagement of your audience to help you monitor the success of your campaigns
Question:* What are the only ads eligible for Facebook Exchange retargeting inventory?
Answer: • Marketplace Ads
Question:* In terms of Facebook's ranking algorithm, what does "affinity" refer to?
Answer: • How closely a viewer is related to a creator
Question:* True or False? Posts with hashtags are public by default.
Answer: • False
Question:* Under the "Ads Manager" tool, what does "Inline Reporting" report?
Answer: • The bid and price for each ad and a summary of its targeting & performance
Question:* What days of the week are statistically highest for FB engagement?
Answer: • Thursday & Friday
Question:* While creating a campaign, you can choose to target mobile OS users under _____
Answer: • Broad Categories
