Question:* What is SEM
Answer: • Search Engine Marketing
Question:* A pageview is:
Answer: • An instance of a page being loaded by a browser
Question:* What is Per Visit Value?
Answer: • Per Visit Value is the average value (based on ecommerce revenue) of a visit to your site. Calculated as Revenue divided by Visits.
Question:* _addTrans() can take several arguments. Which are required?
Answer: • Order ID and value
Question:* What does the check status link do?
Answer: • Attempts to verify that the tracking code has been installed on your site
Question:* Which of these is generally not considered a page?
Answer: • JPEG file
Question:* Which report shows entrance and previous pages along with exit and next pages?
Answer: • Navigation Summary
Question:* You can display the visit overview chart by days, months and...?
Answer: • Weeks
Question:* Google Analytics calls key performance indicators "goals" and allows you 20 of them per profile. True or False?
Answer: • True
Question:* How does Google Analytics affect the performance of your website?
Answer: • It does not affect the performance
Question:* Which is NOT a traffic source report option?
Answer: • Social Compatibility Traffic
Question:* Google Analytics does not track which type of traffic?
Answer: • None of these
Question:* Google Analytics...
Answer: • is a tools that measure your number of visitors as well as tracking social networking sites and applications.
Question:* What tool is used to track web-enabled phones?
Answer: • Mobile Tracking
Question:* Can you convert Google Analytics data directly to PDF?
Answer: • Yes.
Question:* To use the Analytics data export API, you must have:
Answer: • A Google Analytics account and access to the profile being tracked
Question:* How do you change the date range in your reports?
Answer: • Use the calendar tab
Question:* What is a Cookie?
Answer: • A small amount of text data given to a web browser by a web server
Question:* Google Analytics was purchased from Urchin Software Corporation in April 2005 and Google re-branded the product and released it in November 2005 as Google Analytics. True or False?
Answer: • True
Question:* CTR is short for?
Answer: • Click Through Rate
Question:* What is GDN?
Answer: • Google Display Network
Question:* Which page should the tracking code be installed to?
Answer: • All Pages
Question:* What sources of traffic constitute as "Direct Traffic" on Google Analytics?
Answer: • All of these
Question:* What single page interface gives you an overview on how your properties are performing?
Answer: • Dashboard
Question:* Which of the following is a requirement for linking your Google Adwords and Google Analytics accounts together?
Answer: • The same Google account email address is used for both services
Question:* What is the bounce rate?
Answer: • Percentage of page visitors who leave the site
Question:* Can you see what mobile devices viewed your site?
Answer: • Yes
Question:* What feature does real time reporting provide?
Answer: • Number of people on the site, where they came from and what they are viewing
Question:* What is the purpose of the real time tracking feature?
Answer: • To show instantaneous information on a site
Question:* What technology does Google Analytics use to track visitors?
Answer: • JavaScript
Question:* Can you integrate a Google Adwords Campaign into Google Analytics?
Answer: • Yes
Question:* The keyword tool is used for what purpose?
Answer: • provides relevant information on keywords or phrases
Question:* If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?
Answer: • True
Question:* How long does it take for reports to show up in the dashboard?
Answer: • within 24 hours
Question:* How many websites can be tracked by one person or company in Analytics?
Answer: • Unlimited
Question:* Google Analytics helps you measure the impact of mobile visits to your website.
Answer: • true
Question:* True or False? In Google Analytics, you can find out which browser a visitor uses to read your blog.
Answer: • True
Question:* Which is a possible reason your site is not showing data in Analytics reports after installing the tracking code?
Answer: • All of these
Question:* Google Analytics can be integrated with which other Google service?
Answer: • Google Adwords
Question:* What does the Funnel Visualization report allow?
Answer: • Tracking visitors on the path to conversion
Question:* What is the term for when a visitor reaches a goal?
Answer: • Conversion
Question:* Which report shows the funnel path?
Answer: • The Funnel Visualization report
Question:* Where does Google Analytics use JavaScript?
Answer: • In the tracking code
Question:* Which information can you get about your website's pages in the "Content" section?
Answer: • All of these
Question:* Google Analytics reports can be emailed in which formats?
Answer: • All of these
Question:* What does RPC stand for?
Answer: • Revenue per click
Question:* What does CTR stand for?
Answer: • Clickthrough Rate
Question:* What does CPC stand for?
Answer: • Cost per click
Question:* Referral Traffic Source displays:
Answer: • The domain name of the sites that referred traffic to your website.
Question:* Google Analytics will not tell you:
Answer: • The kind of products they've bought before
Question:* What language is the tracking code written in?
Answer: • Javascript
Question:* What is Ecommerce Conversion Rate?
Answer: • Ecommerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.
Question:* What is referred to as interactions across different digital media?
Answer: • Multi-Channel Funnels
Question:* What is another name for the entrance page?
Answer: • landing page
Question:* What is a Hit?
Answer: • All of these
Question:* You can measure your conversions with...?
Answer: • Goals
Question:* How does Google Analytics define a keyword?
Answer: • A word searched for using an external search engine, such as Google
Question:* If your website has a bounce rate of 80% then which of the following is TRUE?
Answer: • 80% of your visitors left your site from the entrance page.
Question:* Can you use Google Analytics and Urchin at the same time?
Answer: • Yes
Question:* What is the most likely reason reports contain no data?
Answer: • Tracking code not installed properly
Question:* Under Map Overlay, which country is excluded from the map?
Answer: • None
Question:* How often is Google Analytics data processed?
Answer: • Throughout the day
Question:* What does CPM stand for?
Answer: • Cost per thousand impressions
Question:* What is a goal in Google Analytics?
Answer: • A webpage or action that serves as a conversion for your site
Question:* What is a pageview?
Answer: • A single page load by a browser
Question:* What do Goals track in Google Analytics?
Answer: • Conversions
Question:* How do you exclude internal traffic from your Google Analytics reports?
Answer: • Set an exclude filter for your IP address
Question:* Daily visits are viewed on what type of graph?
Answer: • line graph
Question:* What is a Bounce?
Answer: • A visitor who visits only one page
Question:* What does Analytics use the IP addresses of web visitors for?
Answer: • To provide general geographic reporting
Question:* Which JavaScript events can Google Analytics track?
Answer: • Any JavaScript event
Question:* Keyword drilldown allows you to learn what?
Answer: • Landing pages for a given keyword
Question:* How soon after correctly installing Analytics will you see information in your reports?
Answer: • Generally within 24 hours
Question:* What is the advantage of importing your Adwords cost data into your Google Analytics reports?
Answer: • You can track the effectiveness of your Adwords campaigns
Question:* The Ecommerce tab under Explorer does not include which of the following?
Answer: • Visitor's mobile device name
Question:* Remarketing via Google Analytics segments and metrics requires
Answer: • All of these answers
Question:* What is the protocol for running another analytics package on your site in addition to Google Analytics?
Answer: • Install both tracking codes
Question:* What is the "Conversion Optimizer"?
Answer: • It can automatically adjust your bids to maximize conversions at the minimum price.
Question:* Which is the best metric to use to measure visit quality?
Answer: • Bounce Rate
Question:* What category do you select to show the web browsers most used to view your site?
Answer: • Technology>Browser & OS
Question:* What can you NOT do with Google Analytics:
Answer: • Track personally identifiable visits
Question:* What does "on/off" in the Active Goal column of the Profile Settings page mean?
Answer: • Tells Google Analytics whether or not to track the goals
Question:* If the Google Analytics tracking snippet appears after invalid Javascript in a site's code, what happens?
Answer: • No tracking occurs
Question:* Can you control which advertising campaign gets credit for conversion?
Answer: • Yes, through modifying all tagged links
Question:* Where would you remove a filter from a profile?
Answer: • From the Filter Manager option in the Analytics Settings menu
Question:* What feature is included with Google Analytics?
Answer: • Map Overlay
Question:* True or False?If you are tracking your site with ga.js, you can use the same code for secure and non-secure pages.
Answer: • True
Question:* An Exclude filter will do which of the following?
Answer: • Discard all pageviews that match the filter string
Question:* Which of the following is true about Cost Analysis?
Answer: • It is in beta
Question:* How do you enable event tracking?
Answer: • Use the _trackEvent method
Question:* If you link Analytics to AdWords do you need to tag links?
Answer: • No
Question:* How long must a user be idle for when new activity counts as a new session?
Answer: • 30 minutes
Question:* Traffic Sources Overview does NOT tell you...
Answer: • The page link where most of your visitors land
Question:* What is bounce rate?
Answer: • The percentage of visitors who only visit the page on your site that they landed on before leaving
Question:* Which of these can you NOT do with your data?
Answer: • Make your data publicly visible
Question:* How much personally identifiable information does Google Analytics track?
Answer: • None
Question:* Which component of the _trackEvent method is optional?
Answer: • opt_value
Question:* Which of these is NOT required to track visitors?
Answer: • Authentication
Question:* What is an advanced segment?
Answer: • A report that allows you to group certain types of visits together
Question:* Can you track downloaded files?
Answer: • Yes, but only with tagged links.
Question:* Funnel Visualization allows you to analyze visitor conversion under which type of report?
Answer: • Goals
Question:* What is the GET method?
Answer: • A way of passing paramaters of an HTTP request from the browser to the server
Question:* Which of these registers as Direct Traffic in Google Analytics?
Answer: • Visits derived from clicked bookmarks
Question:* What is a Default Page?
Answer: • The page to which your server defaults when no page on the domain is specified
Question:* Can you track ecommerce transactions?
Answer: • Yes, with most third party shopping carts.
Question:* You can view your site speed in the "Site Speed" tab under:
Answer: • Content
Question:* What form of cookies does Google Analytics use?
Answer: • 1st Party
Question:* In what Standard Reports tab can you find "In-Page Analytics?"
Answer: • Content
Question:* What does the Google Analytics Opt-out browser Add-on do?
Answer: • Allows web users to choose not to send information about their visit to Google Analytics
Question:* What is the difference between Source and Medium?
Answer: • Source is the origin, while Medium is the channel from which it arrived.
Question:* How does changing the name of your account affect the Google Analytics code already on your website?
Answer: • It has no effect
Question:* When using the _trackEvent method, what is a category?
Answer: • The name you supply as a way to group objects you want to track
Question:* What is the unique visitor count?
Answer: • A duplicate-free count of cookies visiting a website profile over a specified period of time
Question:* What is a filter pattern?
Answer: • The actual text string against which Google Analytics will attempt to match pageview data
Question:* Under what tab can you find the name of the mobile device used from mobile users?
Answer: • Mobile
Question:* Why doesn't Analytics report most pageviews that are loaded through an RSS reader?
Answer: • Most RSS readers cannot execute JavaScript
Question:* How does Google assure the tracking cookies do not interfere with your own cookies?
Answer: • All names begin with _utm. to avoid naming conflict
Question:* Where can you specify your site's Default Page within Google Analytics?
Answer: • From the Views Setting page
Question:* Where does Google recommend the Analytics code be placed?
Answer: • Immediately before </head>
Question:* What is Average Page Depth?
Answer: • The number of pages on a site that visitors view during a single session
Question:* How do you set your reports to show domain names when tracking multiple domains in the same profile?
Answer: • Set an advanced filter
Question:* What is the cost of Google analytics?
Answer: • Free, but the free version is limited to 10 million pageviews a month
Question:* Once you hit ____ million page view (per month) Google Analytics may be delayed, or not process additional visits. The free version is limited to ____ million page views per month.
Answer: • 10
Question:* Which dimension is not used in Motion Charts?
Answer: • Z-Axis
Question:* Each API request is limited to a maximum of how many entries per response?
Answer: • 10,000
Question:* Which of the following does Google Analytics track?
Answer: • Website visitors
Question:* It's possible to track inbound traffic from PDF documents using Google analytics by:
Answer: • Using campaign tags on links contained in the PDF
Question:* How many goal sets can be used per profile?
Answer: • 20
Question:* When would you NOT use a regular expression?
Answer: • Setting up a funnel
Question:* If an ad is shown 20 times and receives 3 clicks, the CTR is?
Answer: • 15%
Question:* How many profiles can be created per account ?
Answer: • 50
Question:* How will you track downloads from a Facebook tab?
Answer: • Campaign Tags
Question:* If you opt in then opt out, what will happen to your data?
Answer: • Data will not be removed after opt out
Question:* _addItem() can take several arguments. Which is NOT required?
Answer: • category
Question:* Can you track clicks to 3rd party sites?
Answer: • Yes, but you must prevent the browser from immediately navigating away.
Question:* How many dashboards can you create per user account?
Answer: • 20
Question:* The Meta Description tag is a component of your search engine ranking.
Answer: • False
Question:* What call is necessary to simulate a pageview?
Answer: • _trackPageview()
Question:* How do you track banner ad exits?
Answer: • Track Page View Function
Question:* After how long does a visitor drop out if he remains inactive in the real time report ?
Answer: • 5 minutes
Question:* The Depth of Visit report can be found where?
Answer: • The Content Optimization section
Question:* Which specific report is NOT available in the ecommerce section?
Answer: • Market Segmentation
Question:* True or False: When you define funnel steps for a goal, it won’t count as a completed goal unless a visitor goes through all the steps.
Answer: • False
Question:* How many goals are allowed per goal set?
Answer: • 5
Question:* How do you upload historical data into a new Google Analytics account?
Answer: • You cannot upload historical data
Question:* If you do not have an active Google Adwords account, the free version of Google Analytics is limited to how many pageviews per month?
Answer: • 5 million
Question:* What does the Google Analytics URL Builder do?
Answer: • Generates urls to use for tracking incoming links
Question:* You can officially add this many profiles to a single Google Analytics account:
Answer: • 50
Question:* How does Analytics count webpage hits from RSS or Atom readers?
Answer: • Analytics cannot track these hits
Question:* The regular expression 51 matches
Answer: • 5, 51
Question:* In how many languages does Google Analytics work?
Answer: • Over 40 different languages
Question:* Where can the Average Page Depth be found?
Answer: • The Depth of Visit report
Question:* What function do you call to set custom visitor segments?
Answer: • _setVar()
Question:* What is the built-in limit to the number of rows you can export?
Answer: • 500
Question:* In which language is Google Analytics not available?
Answer: • Arabic
Question:* What is an Impression?
Answer: • A display of a referral link or advertisement
Question:* Why is it impossible to install Google Analytics on pages that use frames?
Answer: • It is acutally quite possible to install Analytics on these pages
Question:* Can you export more than 500 rows of report data?
Answer: • Yes, by adding "&limit=x" (where x is number of exported rows) to the end of your export URL
Question:* Which users have access to your analytics?
Answer: • Both users with access to your AdWords account and users to whom you have granted access
Question:* How many users can you grant access to your Google Analytics account?
Answer: • Any number
Question:* Which of the following is a valid entry to exclude traffic from IP addresses?
Answer: • ^176\.168\.1\.([1-9]|1[0-9]|2[0-5])$|^10\.0\.0\.([1-9]|1[0-4])$
Question:* How many Analytics accounts can be linked to an AdWords account at any given time?
Answer: • 1
Question:* Which feature allows you to spot otherwise hidden trends in Google Analytics?
Answer: • Pivoting
Question:* Which of the following is a predefined filter?
Answer: • Exclude traffic to the subdirectories
Question:* How can you restore a Google Analytics account after it has been deleted?
Answer: • Analytics support can sometimes restore it within two weeks of deletion
Question:* Which expressions are valid for use in Advanced Segmentation?
Answer: • Filter-Compatible Regular Expression
Question:* How does the number of entrances differ from the number of visits to the entire site?
Answer: • Same number of entrances and total visits
Question:* What is IP Masking in Google Analytics?
Answer: • Analytics removes the last octet of a visitors IP address
Question:* How do you set up IP Masking?
Answer: • Use the _gat. _anonymizeIP () method
Question:* The time on page metric ignores which visitor page?
Answer: • Last page viewed
Question:* How do you track repeat purchasers?
Answer: • _setVar()
Question:* What does the _addIgnoredOrganic () method do?
Answer: • Treats search engine keywords as direct traffic
Question:* What can be the effect of adding more than one Include filter to a profile?
Answer: • Can cause data to not show in reports
Question:* Which function do you call to track Flash events?
Answer: • _trackPageview ()
Question:* The Dashboard can contain up to how many widgets?
Answer: • 12
Question:* The API request default is set at how many entries per response?
Answer: • 1,000
Question:* Which one of the following is considered a weakness of Google Analytics?
Answer: • Last Click attribution
Question:* How does Google Analytics define a search term?
Answer: • A word searched for using your internal site search
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