Question:* What is Facebook marketing useful for?
Answer: • All of these
Question:* What is Google's character display limit for the 'title tag' in search results?
Answer: • 70 characters
Question:* In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
Answer: • Inbound Marketing
Question:* What is an interstitial ad?
Answer: • An ad that fills a user's screen when navigating between two pages
Question:* What is the name of Facebook's new search feature?
Answer: • Graph
Question:* What is a pop-under window ad?
Answer: • An ad that the user does not see until they close out of their current window
Question:* Which of the following is NOT allowed on LinkedIn advertising?
Answer: • Floating ads
Question:* What is the name for the small graphic that appears in a browser's address bar?
Answer: • Favicon
Question:* What is the term for a blog or blogger's list of links to other blogs they read or support?
Answer: • Blogroll
Question:* Which of the following is considered permission marketing?
Answer: • Opt-in email
Question:* means advertisers pay for every thousand displays of their message to potential customers
Answer: • CPM
Question:* Which term refers to content that remains topical and relevant over long stretches of time?
Answer: • Evergreen
Question:* The number of visitors to take action after reading your content is measured by:
Answer: • Conversion
Question:* What does MUV stand for?
Answer: • Monthly Unique Visitors
Question:* Which email marketing technique is proven to lower SPAM complaints?
Answer: • Requiring user opt-ins
Question:* Which of the following can be used to tag images on the web, for SEO optimization?
Answer: • Alt Text
Question:* What is a back/inbound link?
Answer: • When another website links to a page on your website
Question:* Bitly is a
Answer: • URL shortener
Question:* What is the first step for online marketing?
Answer: • Identify goals and objectives
Question:* What is the character limit for a single Tweet?
Answer: • 140
Question:* What does CPI stand for?
Answer: • Cost Per Impression
Question:* Which best describes affiliate marketing?
Answer: • Performance-based marketing that rewards a partner for clicks or conversions
Question:* Testing two different Calls to Action to see which perform better is called:
Answer: • A/B testing
Question:* What is niche marketing?
Answer: • Marketing to a target group of users who share common characteristics and are likely to buy your products
Question:* Among following which option is more likely to drive genuine traffic to your website?
Answer: • Optimizing PPC Campaigns on Google adwords
Question:* What do you need to add to an image for a search engine to "see" it"
Answer: • Alt tags
Question:* What type of marketing is blogging considered to be?
Answer: • Content marketing
Question:* What is the process search engines use to find content and make it available to users via search results?
Answer: • Indexing
Question:* Which of these is NOT a marketing call to action?
Answer: • Love what you do
Question:* Where can keywords be placed for search engine optimization?
Answer: • All of these
Question:* Which of these describe geo-targeted marketing?
Answer: • Marketing ads that only appear to users in a specific region.
Question:* What is SEM?
Answer: • Search Engine Marketing
Question:* What is a CMS?
Answer: • Content Management System
Question:* Often referred to simply as Blogger, which of the following is Google's blogging platform?
Answer: • Blogspot
Question:* CTA stands for...
Answer: • Call To Action
Question:* Which of these is a characteristic of drip marketing?
Answer: • All of these
Question:* True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
Answer: • True
Question:* What is B2B marketing?
Answer: • Business to business
Question:* Which metric can you track with Facebook Ads?
Answer: • All of these
Question:* Which of the following provides a form of paid advertising?
Answer: • Google AdWords
Question:* What is a floating ad?
Answer: • An ad that moves across the screen as the user scrolls
Question:* What does SEO stand for?
Answer: • Search Engine Optimization
Question:* What are the benefits of social media marketing?
Answer: • All of these
Question:* What is Google Analytics used for?
Answer: • All of these
Question:* Which of these is an advantage of email marketing?
Answer: • All of these
Question:* Blogging is best used for:
Answer: • All of these
Question:* What does PPC stand for?
Answer: • Pay Per Click
Question:* Which of these is a type of online marketing?
Answer: • All of these
Question:* Which analytics does Twitter Ads specifically provide?
Answer: • Follower growth chart
Question:* Which of the following does NOT provide certified Twitter analytics?
Answer: • Google
Question:* What is the maximum animation loop length when marketing on LinkedIn?
Answer: • 30 seconds
Question:* Google Analytics can be used to directly track performance of
Answer: • Mobile Apps & Websites
Question:* What is the top tool used in inbound marketing campaigns?
Answer: • Content
Question:* What is the time limit for videos recorded on Instagram's video service?
Answer: • 15 seconds
Question:* Assisted Conversions Report in Google Analytics can be found under
Answer: • Multi-Channel Funnels
Question:* ASO stands for
Answer: • App Store Optimization
Question:* What is the time limit for videos recorded on Twitter's Vine service?
Answer: • 6 seconds
Question:* What two halves make up the engagement metric?
Answer: • Positive & negative engagement
Question:* What two halves make up the engagement metric?
Answer: • Positive & negative engagement
