Question:* You should design a print-ready logo using RGB colors.
Answer: • False
Question:* True or False? It is generally recommended to use two or less typefaces in a logo.
Answer: • True
Question:* Using golden ratio while designing a logo is an old practice and it's not important anymore.
Answer: • False
Question:* A Logo should appeal to its target market.
Answer: • True
Question:* When an empty part of a logo creates another shape, it is commonly called...
Answer: • negative space
Question:* "Google" logo is made in which of these styles?
Answer: • Wordmark
Question:* What special use cases should be considered when designing a logo?
Answer: • All of these
Question:* What is the gestalt principle of closure?
Answer: • When an object isn't completely closed, but closed enough that we perceive it as being closed
Question:* What is the native file format of Adobe Illustrator?
Answer: • AI
Question:* It is helpful to do industry competitive research while designing a logo, in order to:
Answer: • All of these
Question:* Logos should initially be made using __________.
Answer: • Vectors
Question:* Which logo color mode is used in Web media?
Answer: • RGB
Question:* What is a Pantone?
Answer: • A color-matching system to ensure color quality remains consistent when printing
Question:* Its not a good practice to have ___ in the main logo?
Answer: • Clipart and Free Stocks
Question:* Common ways to ensure logo readability include
Answer: • High contrast colors, clear and easy to read typography, minimal and crisp icon
Question:* Which of these is a gestalt principle of design?
Answer: • All of these
Question:* What are five principles for an effective logo design?
Answer: • Simplicity, Memorability, Durability, Versatility, and Relevance
Question:* True or false: A logo should be designed to be visible outdoors, at a distance, or on a movie screen, even if the client says they only want to use it online.
Answer: • True
Question:* What is the main benefit of using a vector filetype over a raster filetype?
Answer: • Infinite Scalability
Question:* True or false: Photoshop is the best software for creating professional logos.
Answer: • False
Question:* 4 Good goals for a logo design are
Answer: • Simple, versatile, memorable, relevant
Question:* Designing a logo for a product or service:
Answer: • Both are true
Question:* When designing a logo, you should generally start in
Answer: • Black & White
Question:* Duotone is
Answer: • When two ink colors are used in the reproduction of an image. It is a common and cost effect method of printing.
Question:* An logotype should conform to which of these maxims?
Answer: • To be memorable, instantaneously recognizable and have clarity when reproduced in small sizes.
Question:* Which of these is a vector filetype?
Answer: • EPS
Question:* To prevent any tampering of the logo in .ai format, what should you do to the file before handing it over to the client?
Answer: • All of these
Question:* True or False? A logo should be stretched and distorted to make it fit unusually sized spaces.
Answer: • False
Question:* What questions should you ask a client in preparation for designing a logo?
Answer: • Who is your audience, what is your product or service, what is the most important message to get across?
Question:* True or False? A logo can simply be typography.
Answer: • True
Question:* Tradedress are colors that are strategically selected to reflect the brand attributes of a company.
Answer: • True
Question:* True or False? Sketching on paper is considered to be an outdated and obsolete activity in logo design.
Answer: • False
Question:* Color decisions for your logo directly affect all of these EXCEPT:
Answer: • (All of these effect the logo directly)
Question:* True or False? In most cases, a photograph can be used as a logo.
Answer: • False
Question:* The main, usually vertical stroke of a letterform is called "stem".
Answer: • True
Question:* True or false: When your client asks for a print-ready logo file, you should provide them with a .PSD (Photoshop) file.
Answer: • False
Question:* True or false: CMYK is the same as RGB, just darker onscreen.
Answer: • False
Question:* The use of different color in a logo will affect certain mood from audience.
Answer: • True
Question:* A non-exclusive logo is a logo that is resold and can have multiple owners.
Answer: • True
Question:* Which of these should you NOT do when designing a logo
Answer: • Use stock art as icons for the logo
Question:* What is an outline?
Answer: • Tracing of the outer edge of text or a graphic image.
Question:* Logos generally work best when they:
Answer: • Have one clear idea and aesthetic
Question:* Which of these is a classification of typefaces?
Answer: • All of these
Question:* What format should a logo be designed for?
Answer: • There is not a specific format a logo should be designed for.
Question:* True or False? Only big businesses benefit from having a logo.
Answer: • False
Question:* True or False? Logos should only exist for products and never services.
Answer: • False
Question:* It's okay to copy another logo design if...
Answer: • It is never okay to copy another logo design
Question:* What are the two primary color modes (for print and for web, in that order)?
Answer: • CMYK, RGB
Question:* What is a possible reason for redesigning a companies logo
Answer: • All of these
Question:* When reducing a logo's size, you should make sure
Answer: • All of these
Question:* True or False? Branding is the same thing as logo design.
Answer: • False
Question:* One of the advantages of designing a logo for a website is that you can use as many colors as you want because it will only be used in one place
Answer: • False
Question:* What is half-toning used for?
Answer: • To create the appearance of a gradient in limited-color situations
Question:* Some logos may need a secondary version created for:
Answer: • All of these
Question:* What formats should deliver to the client when logo is finally approved
Answer: • .AI, .EPS, .PNG and .JPG
Question:* What is the best way to find out if a logo has been effectively designed before allowing a client to put it to use?
Answer: • Present the logo to a sampling of potential target audience members and have them rate the logo's effectiveness.
Question:* True or False: - The logo is a part of a brand.
Answer: • True
Question:* When designing a logo, it's important to consider the company and it's brand strategy.
Answer: • True
Question:* What is the Adobe Illustrator feature called that transforms a scanned drawing into editable vector points?
Answer: • LiveTrace
Question:* A logo should be
Answer: • All of these
Question:* When designing a logo it's good practice to:
Answer: • design multiple mockups and versions for various logo applications
Question:* What elements should be considered when designing a logo's brand standards?
Answer: • All of these
Question:* Which of these is a lossless raster filetype?
Answer: • TIFF
Question:* A logo should never be smaller than:
Answer: • the size it begins to be illegible
Question:* What is a gradient?
Answer: • A color that shifts to a different color over a set amount of space
Question:* What is a bezier curve?
Answer: • Smooth curves made in vector graphics software
Question:* What is a ligature?
Answer: • Two letters designed to seamlessly connect
Question:* A Slab serif is the type of serif font that evolved from the Modern style and it is characterized by:
Answer: • thick, block-like serifs.
Question:* What is kerning?
Answer: • Changing the space between two characters
Question:* When a logo is protected by the USPTO, it is called a...
Answer: • Trademark
Question:* What is a knockout?
Answer: • something that is reversed out of a dark background
Question:* What is a lockup?
Answer: • A symbol and logotype placed together in a specific arrangement
Question:* Which of these is not a principle of design?
Answer: • Shade
Question:* A logo is also called...
Answer: • a brandmark
Question:* What is a "logotype"?
Answer: • An element of the logo consisting of the name or initial characters of an organization or individual
Question:* What gestalt principle does the FedEx logo make use of?
Answer: • Figure Ground
Question:* It's okay to copy another logo design if...
Answer: • It is never okay to copy another logo design
Question:* Color theory is complex, but designers who understand the basics are able to use color to their advantage.
Answer: • True
Question:* What questions should you ask a client in preparation for designing a logo?
Answer: • Who is your audience, what is your product or service, what is the most important message to get across?
Question:* An logotype should conform to which of these maxims?
Answer: • To be memorable, instantaneously recognizable and have clarity when reproduced in small sizes.
Question:* True or False, strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand.
Answer: • True
Question:* Colors that are so bright that they are hard on the eyes helps logos stand out and be noticed.
Answer: • False
Question:* When designing a logo it's good practice to:
Answer: • design multiple mockups and versions for various logo applications
Question:* What is the best way to find out if a logo has been effectively designed before allowing a client to put it to use?
Answer: • Present the logo to a sampling of potential target audience members and have them rate the logo's effectiveness.
Question:* What is the gestalt principle of closure?
Answer: • When an object isn't completely closed, but closed enough that we perceive it as being closed
Question:* How many different colors are there on a "Google" logotype?
Answer: • 4
Question:* the golden ratio is ________
Answer: • 1.61803398875
Question:* Which of the following is not a kind of text type?
Answer: • Line type
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