In this post you can find Complete and recently updated Correct Question and answers of Market Research. All Answers updated regularly with new questions. Upwork Market Research test answers of 2016.

Question:* When you use data collected by someone else that already existed, it is called:

Answer: • Secondary data

Question:* Which of the following do you NOT use to calculate the necessary sample size?

Answer: • The Pareto Effect

Question:* A common description for Gaussian distribution is:

Answer: • A bell curve

Question:* What does ANOVA stand for?

Answer: • Analysis of Variance

Question:* Online, mall intercept and phone are examples of:

Answer: • Survey delivery methods

Question:* What is exploratory research?

Answer: • Research conducted for a problem that is not yet fully defined

Question:* What is CAGR?

Answer: • compound annual growth rate

Question:* Which is not a type of secondary data?

Answer: • Interview

Question:* The American FactFinder primarily provides what kind of information?

Answer: • Demographic Data

Question:* A focus group is an example of what specific kind of research?

Answer: • Primary Research

Question:* SPSS is an example of a:

Answer: • Popular statistical analysis software product

Question:* ______ is considered a syndicated service research firm.

Answer: • Nielsen

Question:* "How did you like the food and overall experience?" Why is this a poor questionnaire question?

Answer: • It is double-barreled

Question:* If 70% of the Population is watching TV at a given time, what would be the rating of a program achieving 10% Share of audience ?

Answer: • 7%

Question:* When you choose a few cities to trial a product, this is called:

Answer: • A test market

Question:* The marketing research process starts with

Answer: • Defining research objectives

Question:* The first step in any market research effort is to:

Answer: • Define the problem and objectives

Question:* Google Trends is a resource that lets you research the popularity of keywords related to your business idea. This resource is available for:

Answer: • Free

Question:* Market research is an organized effort to gather information about what?

Answer: • Markets or Customers

Question:* Standard deviation means:

Answer: • how much variation there is from the average or mean

Question:* The chart that shows a circle with colored wedges representing percentages is called:

Answer: • A pie chart

Question:* True or False? "Treatment" is the changes that are being made to the independent variable in a research study.

Answer: • True

Question:* When 8-12 people are specifically selected and brought together to discuss a a topic, it is called:

Answer: • A focus group

Question:* The two categories of research are:

Answer: • Primary and secondary

Question:* Which of these are NOT included in the "marketing mix"?

Answer: • Perception

Question:* SWOT Analysis refers to _______?

Answer: • Strengths, Weaknesses, Opportunities, Threats

Question:* When we say a sample size needs to have sufficient statistical power, what do we mean?

Answer: • It needs to be big enough to be statistically valid for high confidence

Question:* How are psychographic segments grouped?

Answer: • All of these

Question:* Market research is of no use to non-profit organizations.

Answer: • False

Question:* Which one is a type of measurement scale?

Answer: • All of these

Question:* True or false? Observation is an accepted form of market research.

Answer: • True

Question:* What does "SWOT" (as in SWOT Analysis) stand for?

Answer: • Strengths Weaknesses Opportunities Threats

Question:* Which of the following is not a form of primary data?

Answer: • Theories

Question:* Which is a classification of market research?

Answer: • Exploratory research

Question:* Which of the following is NOT a sales forecasting method?

Answer: • Binomial Regression

Question:* Ranking items in order of preference is called _______________ method.

Answer: • the rank-order

Question:* True or false? A double-barrelled question is good because it gets information on multiple topics.

Answer: • False

Question:* What kind of market research would be most helpful in determining whether or not to sell a product via the Internet?

Answer: • Distribution research

Question:* _ data deals with relationships, while _ data does not.

Answer: • bivariate; univariate

Question:* A common qualitative research method is:

Answer: • Observing the subject in a related situation

Question:* The type of market research firm that gathers consumer and trade information is:

Answer: • A syndicated service research firm

Question:* Which of the following settings would be best for a "depth interview"?

Answer: • In a consumer's home

Question:* What does p=.05 indicate?

Answer: • A 95% confidence level

Question:* In which situation would you use post-coding?

Answer: • When analyzing a list of open-ended questions

Question:* A statistical probability test measuring a calculated value’s ability to occur due to chance is a(n):

Answer: • F-test

Question:* Which of these are NOT examples of paradata?

Answer: • The percent of participants in a survey that are able to identify popular logos

Question:* To show the information or data collected in useful form

Answer: • Data Tabulation

Question:* Which type of research is used to define problems and suggest hypotheses?

Answer: • Descriptive Research

Question:* The primary purpose behind perceptual mapping is

Answer: • Product/service positioning

Question:* What is another term for a z-score?

Answer: • Standard score

Question:* Which of the following is NOT a common type of question?

Answer: • Validative

Question:* What is the Markov Model?

Answer: • A process using matrices to find the probability of users in one brand category switching to a different brand the next time they buy in that category

Question:* A focus group is best at providing:

Answer: • Directional insight

Question:* Semantic differential scale is a form of:

Answer: • Attitude rating scale

Question:* Which of the following is a non probability sampling method?

Answer: • Quota Sampling

Question:* Which of the following is NOT a common market segmentation?

Answer: • Anthrographic

Question:* If a survey question uses two bi-polar words and degrees of agreement, it is using:

Answer: • A semantic differential scale

Question:* Which of these is not an Online Survey Programming Tool:

Answer: • Wincross

Question:* Which of the following is NOT a common form of market research?

Answer: • Depth research

Question:* What is a benefit in using a "laddering" interview?

Answer: • It helps uncover a consumer's core values

Question:* Using a Likert question or scale is common in:

Answer: • Constructing useful survey questions

Question:* What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is false?

Answer: • Type II error

Question:* A sample space is:

Answer: • A set including all possible outcomes for a particular experiment

Question:* Open end responses are coded using a specific technique

Answer: • Ascribe

Question:* Which of the following is an advantage of using a mixed-mode survey?

Answer: • Greater potential response rate

Question:* Cross-tabulation is used to create a __________.

Answer: • contingency table

Question:* Which of the following is NOT a type of product research?

Answer: • Pricing analysis

Question:* Which of the following would be a specialized research technique?

Answer: • Word association

Question:* The Flowerpot approach is a:

Answer: • Process for developing questionnaires in a systematic way

Question:* A for-profit organization that puts together a consortia of data sources into packages that are offered to municipal, corporate, and university libraries is called a:

Answer: • Data wholesaler

Question:* What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is true?

Monday, December 14, 2015

Market Research test answers of 2016.

Question:* When you use data collected by someone else that already existed, it is called:

Answer: • Secondary data

Question:* Which of the following do you NOT use to calculate the necessary sample size?

Answer: • The Pareto Effect

Question:* A common description for Gaussian distribution is:

Answer: • A bell curve

Question:* What does ANOVA stand for?

Answer: • Analysis of Variance

Question:* Online, mall intercept and phone are examples of:

Answer: • Survey delivery methods

Question:* What is exploratory research?

Answer: • Research conducted for a problem that is not yet fully defined

Question:* What is CAGR?

Answer: • compound annual growth rate

Question:* Which is not a type of secondary data?

Answer: • Interview

Question:* The American FactFinder primarily provides what kind of information?

Answer: • Demographic Data

Question:* A focus group is an example of what specific kind of research?

Answer: • Primary Research

Question:* SPSS is an example of a:

Answer: • Popular statistical analysis software product

Question:* ______ is considered a syndicated service research firm.

Answer: • Nielsen

Question:* "How did you like the food and overall experience?" Why is this a poor questionnaire question?

Answer: • It is double-barreled

Question:* If 70% of the Population is watching TV at a given time, what would be the rating of a program achieving 10% Share of audience ?

Answer: • 7%

Question:* When you choose a few cities to trial a product, this is called:

Answer: • A test market

Question:* The marketing research process starts with

Answer: • Defining research objectives

Question:* The first step in any market research effort is to:

Answer: • Define the problem and objectives

Question:* Google Trends is a resource that lets you research the popularity of keywords related to your business idea. This resource is available for:

Answer: • Free

Question:* Market research is an organized effort to gather information about what?

Answer: • Markets or Customers

Question:* Standard deviation means:

Answer: • how much variation there is from the average or mean

Question:* The chart that shows a circle with colored wedges representing percentages is called:

Answer: • A pie chart

Question:* True or False? "Treatment" is the changes that are being made to the independent variable in a research study.

Answer: • True

Question:* When 8-12 people are specifically selected and brought together to discuss a a topic, it is called:

Answer: • A focus group

Question:* The two categories of research are:

Answer: • Primary and secondary

Question:* Which of these are NOT included in the "marketing mix"?

Answer: • Perception

Question:* SWOT Analysis refers to _______?

Answer: • Strengths, Weaknesses, Opportunities, Threats

Question:* When we say a sample size needs to have sufficient statistical power, what do we mean?

Answer: • It needs to be big enough to be statistically valid for high confidence

Question:* How are psychographic segments grouped?

Answer: • All of these

Question:* Market research is of no use to non-profit organizations.

Answer: • False

Question:* Which one is a type of measurement scale?

Answer: • All of these

Question:* True or false? Observation is an accepted form of market research.

Answer: • True

Question:* What does "SWOT" (as in SWOT Analysis) stand for?

Answer: • Strengths Weaknesses Opportunities Threats

Question:* Which of the following is not a form of primary data?

Answer: • Theories

Question:* Which is a classification of market research?

Answer: • Exploratory research

Question:* Which of the following is NOT a sales forecasting method?

Answer: • Binomial Regression

Question:* Ranking items in order of preference is called _______________ method.

Answer: • the rank-order

Question:* True or false? A double-barrelled question is good because it gets information on multiple topics.

Answer: • False

Question:* What kind of market research would be most helpful in determining whether or not to sell a product via the Internet?

Answer: • Distribution research

Question:* _______ data deals with relationships, while _______ data does not.

Answer: • bivariate; univariate

Question:* _ data deals with relationships, while _ data does not.