Question:* What does PPC stand for?
Answer: • Pay-per-click
Question:* The weight applied to an inbound link based on the klout of the referring website is called:
Answer: • Link Juice
Question:* What are organic search results?
Answer: • Results based on content and keyword relevancy, free of commercial investment
Question:* What acronym refers to the results produced when a search is entered?
Answer: • SERP
Question:* Where does Google house its most popular keyword discovery tool?
Answer: • AdWords
Question:* What is the black hat SEO method of displaying content to internet bots that is different than the content displayed on a user's bowser?
Answer: • Cloaking
Question:* What internet bots are used to validate hyperlinks and HTML code?
Answer: • Spiders
Question:* CTR stands for
Answer: • Click Through Rate
Question:* How are videos and images read by search engines?
Answer: • Through tags, file names, and other words that describe them
Question:* What term refers to Google removing a page from their search results?
Answer: • De-indexed
Question:* What type of sitemap file should be used for SEO?
Answer: • XML
Question:* What two broad areas make up SEM?
Answer: • SEO & PPC
Question:* What program did Google implement to penalize black hat SEO?
Answer: • Penguin
Question:* A search engine's method for gathering and prioritizing website content is called:
Answer: • Indexing
Question:* Which of the following tools allows you to track page views, unique visitors and conversion statistics?
Answer: • Google Analytics
Question:* A link from another website pointing to your own is called:
Answer: • Inbound Link
Question:* True or False? Websites created entirely in Flash are better for SEO.
Answer: • False
Question:* What does CPC stand for?
Answer: • Cost Per Click
Question:* What tactic will get you de-indexed by Google?
Answer: • (all of these choices)
Question:* What are landing pages?
Answer: • The destination page a user arrives on after clicking a link.
Question:* Generally, are SEO or PPC campaigns easier to track?
Answer: • PPC
Question:* What are the two, most heavily weighted factors Google uses to rank pages?
Answer: • Content and inbound links
Question:* Which tags allow you to optimize images on your site for SEO?
Answer: • Alt tags
Question:* When posting on Google+, how long does it take for Google Search to index the content?
Answer: • Almost instantly
Question:* What Amazon.com owned search service measures website traffic?
Answer: • Alexa
Question:* What does the term 'keyword stuffing' refer to?
Answer: • Overloading a page with keywords.
Question:* Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
Answer: • Because you could be penalized by search engine for using duplicate contents
Question:* What does SERP stand for?
Answer: • Search engine results page.
Question:* Which type of url redirect is the most favorable for SEO?
Answer: • 301
Question:* How often should a blog be updated for the best SEO results?
Answer: • Consistently within reason and with quality content
Question:* Long-tail keywords are:
Answer: • Searched less often than common keywords
Question:* How often a keyword is mentioned relatively to the space on a page is called:
Answer: • Keyword density
Question:* How can one site 'recommend' another in the eyes of Google?
Answer: • Linking to the site on their own page
Question:* Links used in 'link trading' are called:
Answer: • Reciprocal links
Question:* Flash Ads, by default, have a higher Quality Score than Static Ads.
Answer: • False
Question:* The top social media network for appearing high in Google's SEO rankings is:
Answer: • Google Plus
Question:* What type of written content leads to higher page rankings?
Answer: • Complete sentences with relevant keywords
Question:* "Link building" increases the number and quality of
Answer: • Inbound links
Question:* What are breadcrumb lists?
Answer: • A row of internal links allowing visitors to quickly navigate back to a previous pages.
Question:* What was the name of the 2011 change to Google's search results ranking algorithm?
Answer: • Google Panda
Question:* Alexa is a traffic ranking platform owned by:
Answer: • Amazon
Question:* Which of the following does NOT benefit link building efforts?
Answer: • Breadcrumb links
Question:* If you are driving a lot of PPC traffic to your website, but none of that traffic converts into leads, it’s an indication that:
Answer: • Your marketing offer is insufficient or hard to identify
Question:* Which of the following statement about FFA pages are true?
Answer: • They are also called Link Farms
Question:* If a website's search engine saturation for a particular search engine is 20%, what does it mean?
Answer: • 20% of the website pages have been indexed by the search engine
Question:* What factor is the largest contributor to a site's authority?
Answer: • Quality of sites providing inbound links
Question:* Which type of content will deliver better ROI over time?
Answer: • Evergreen Content
Question:* What is the difference between search engine marketing (SEM) and Search Engine Optimization (SEO)?
Answer: • SEM Campaigns are designed to utilize both Paid and Organic methodologies to promote businesses, while SEO only promotes traffic through organic search.
Question:* What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Answer: • Page Jacking
Question:* After Google, what is the web's most trafficked content destination on the web?
Answer: • YouTube
Question:* True or False? Google recognizes text within pictures.
Answer: • False
Question:* SEO favors a consistent title for all pages within a website over unique titles for each page.
Answer: • False
Question:* In AdWords, a value that's used to determine your ad position, where ads are shown on a page is:
Answer: • Ad Rank
Question:* What happens if you ONLY raise your bids?
Answer: • Increase Ad Rank
Question:* When you delete a page of your website, what should you do?
Answer: • Remove the URL address via GoogleWebmasterTools.
Question:* A -50% bid adjustment at device level will make your Mobile CPC half of your desktop CPC.
Answer: • True
Question:* What is called "Page Rank"?
Answer: • Google's link analysis algorithm
Question:* What term is used to describe the word or phrase users enter into a Google search?
Answer: • Query
Question:* True or False? Black Hat SEO has been eliminated via Google Spiders
Answer: • False
Question:* Which factor does NOT influence Quality Score in AdWords campaign?
Answer: • CPC bid
Question:* To enable conversion optimizer in Google AdWords, a campaign must:
Answer: • Have at least 15 conversions in the last 30 days.
Question:* Generic keywords and key terms are called:
Answer: • Head Terms
Question:* Meta descriptions factor into Google's ranking algorithms for web search.
Answer: • False
Question:* Can you use Google Authorship tag on company pages?
Answer: • No, its use is intended for blog purposes only.
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