Question:* True or False? You should use social media to invite your audience to talk back to you.
Answer: • True
Question:* Click, comment, share, and like are all examples of a/an ________ you can include in Facebook posts.
Answer: • call to action
Question:* What is Search Engine Optimization?
Answer: • Optimizing a webpage so it generates traffic naturally.
Question:* Which of these social media platforms is NOT image based, and therefore will NOT help sell products customers would want to see?
Answer: • paper.li
Question:* What is a hashtag?
Answer: • A tag embedded in a message, consisting of a # symbol followed by a word to tap into a trending buzzword or keyword
Question:* Hootsuite can be used to schedule a post
Answer: • Yes
Question:* Which of the following is NOT a social media channel?
Answer: • email
Question:* What is the name of Facebook's built-in analytics system?
Answer: • Insights
Question:* What is the best way to gain more followers on Twitter?
Answer: • (All of these)
Question:* What is Google Analytics used for?
Answer: • All of these
Question:* Social Media Marketing directly engages the customer by:
Answer: • All of these
Question:* Facebook makes money from:
Answer: • advertisements
Question:* You can share a page on Facebook the following ways:
Answer: • All of these
Question:* How is site traffic useful in evaluating marketing?
Answer: • Ads can send receivers to a specific landing page, which can be tracked
Question:* How can you make your company LinkedIn profile stand out for customers/clients?
Answer: • Complete your company page to 100% and get recommendations from current customers/clients
Question:* True or False? Articles with images get more total views than articles that don't.
Answer: • True
Question:* Which social network uses 'repins'?
Answer: • Pinterest
Question:* What should you take into account when developing target keywords phrases for SEO?
Answer: • All of these
Question:* What is a “call to action”?
Answer: • Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:* Social media is an effective tool to grow your mailing lists.
Answer: • True - Social channels offer many opportunities for newsletter and mailing list opt-in.
Question:* What is a "KPI"?
Answer: • Key Performance Indicator
Question:* True or False? Wordpress blogs have a setting you can choose that automatically re-direct users to the mobile version of the site.
Answer: • True
Question:* To tag someone in a Facebook post,
Answer: • enter "@" followed by their name.
Question:* What additional feature does LinkedIn offer for pay accounts?
Answer: • Increased abilities to connect directly and send messages to people
Question:* How do Facebook Ads target specific users?
Answer: • All of these
Question:* What is the name of Facebook page analytics?
Answer: • Insights
Question:* What is a double opt in process?
Answer: • Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:* Before creating a viral social media campaign, what is is the first step you need to take?
Answer: • Carefully plan the campaign and consider different scenarios
Question:* True or False? LinkedIn displays page metrics to the admins of a company profile.
Answer: • True
Question:* What is meant by A/B testing in marketing?
Answer: • Testing 2 versions of an advertisement to see which elicits the best response
Question:* Which social media platform, founded in 2010, offers businesses the option to create accounts where fans can select images, such as their merchandise, to put in collections and re-share with friends?
Answer: • Pinterest
Question:* You are able to post private pictures that only select people see on Instagram.
Answer: • True
Question:* The percentage of people who come to a website and leave instantly is measured by the:
Answer: • Bounce Rate
Question:* It is proper Twitter etiquette to post links in your tweets as
Answer: • shortened URL's.
Question:* For which industry is Myspace a commonly utilized marketing channel?
Answer: • Music and entertainment
Question:* Effective social marketing emphasizes which of the following content types?
Answer: • Content relevant to the intended audience, and not always about YOU or your company's products
Question:* What tone should your company's blog have?
Answer: • One overall perspective, no matter if one person is writing it or several people are writing it
Question:* Tweets have a limit of:
Answer: • 140 characters
Question:* Tumblr traffic peaks:
Answer: • in the late evening hours
Question:* An important goal of marketing on social media channels is to
Answer: • all the answers are correct.
Question:* What is a good way to secure your branding?
Answer: • Make sure you claim your company name on ALL social networks, even if you're not ready to launch
Question:* What is Quora?
Answer: • A question-and-answer website curated by its community.
Question:* What is the process called where you keep track of your company's mention on the web
Answer: • social listening.
Question:* What does API stand for?
Answer: • application programming interface
Question:* In addition to publication on your company & personal profile pages, where is the best place to share content on LinkedIn?
Answer: • Groups
Question:* What is a QR code?
Answer: • A scannable Quick Response barcode that redirects a phone to a linked website
Question:* What question should a mission statement answer?
Answer: • Why does your company exist?
Question:* What does the acronym AMA, most commonly used on Reddit and Tumblr, stand for?
Answer: • Ask Me Anything
Question:* What is #ff and on which social networking site it is popular?
Answer: • #FF hashtag stands for Follow Friday and is popular on Twitter.
Question:* What is Newsjacking?
Answer: • Injecting your ideas and angles into breaking news in order to generate media coverage for yourself
Question:* You CANNOT use Foursquare to:
Answer: • buy movie tickets
Question:* What are the topic-specific subcategories that make up Reddit?
Answer: • Subreddits
Question:* What is the name of the mobile app that allows users to capture and share 6-second looping videos directly through Twitter?
Answer: • Vine
Question:* Which of the following Twitter tools will NOT allow you to schedule Tweets and track analytics?
Answer: • Bit.ly
Question:* Once your website URL is tagged as SPAM on facebook, you can only add your link on which facebook communication?
Answer: • None
Question:* When using a company LinkedIn page, who should you be targeting?
Answer: • Specific audiences - targeted messages for different segments
Question:* What are Facebook Offers?
Answer: • Ads for special promotions set up directly on your Facebook Page rather than using Facebook Ads. They can be used for offline and online businesses.
Question:* If you block someone on Facebook, you can still see their posts on another friends timeline.
Answer: • False
Question:* What can you measure to determine how influential you are on all your social media channels?
Answer: • Klout score
Question:* In general, Facebook ads receive a higher ROI from:
Answer: • iPhone users
Question:* Is it possible to track *who* unfollows you on Twitter?
Answer: • Yes, with the help of an app
Question:* What does the social media metric PTAT stand for?
Answer: • People Talking About This
Question:* What is a piece of content passed from person to person that changes and evolves along the way to fit the latest trending topics on social media?
Answer: • Meme
Question:* In your Facebook Insights, the percentage of people who have created a story from your post, out of the total number of people who have seen it is called its:
Answer: • Virality
Question:* What is the self-styled “The Front Page of the Internet”?
Answer: • Reddit
Question:* A "friend gate" is a social media marketing tool to
Answer: • harvest likes on Facebook with the promise of an offer or coupon after the visitor likes the page.
Question:* What signifies a modified retweet?
Answer: • MT
Question:* Which of the following social media websites doesn't verify its most popular users?
Answer: • Instagram
Question:* Which program lets you follow or unfollow twitter users in bulk?
Answer: • ManageFlitter
Question:* Which two scores are given by Kred?
Answer: • Influence & Outreach
Question:* Do LinkedIn apps show up on your public profile?
Answer: • No
Question:* What's the name of the award given to the best people and organizations on Twitter by the Twitter community?
Answer: • The Shorties
Question:* The Facebook groups privacy options are
Answer: • open, closed and secret
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