Question:* What is RT used for?
Answer: • A ReTweet: showing that you are reposting a tweet by another user
Question:* What is the best way to respond to negative feedback on Twitter?
Answer: • Publicly recognize the issue and then try to resolve it in private
Question:* To engage with your audience you need to:
Answer: • Converse with them
Question:* Twitter owns which social media management tool?
Answer: • TweetDeck
Question:* What does CTR stand for?
Answer: • Click Through Rate
Question:* True or False: Your character count is used up with the characters in a username you RT?
Answer: • True
Question:* What does Twitter's "Follower Growth" metric track?
Answer: • How many new followers you get every day, week or month
Question:* Which of the following are considered spammy tactics?
Answer: • (all of these)
Question:* What are Tweetups?
Answer: • in-person meetups that attract fellow Twitter users
Question:* What is the character limit on Twitter?
Answer: • 140
Question:* True or False? Tweets with hashtags get twice the engagement of those without.
Answer: • True
Question:* What is the @ symbol mean?
Answer: • It is used to reference users in tweets
Question:* What is one of the best ways to connect with your audience?
Answer: • Be genuine, ask questions and share answers
Question:* The following are strong methods for growing your follower base:
Answer: • all answers are correct
Question:* True or False: You should follow competitors in your industry?
Answer: • True
Question:* True or False: You should always include a link to your homepage, blog, or company website under your bio
Answer: • True
Question:* What does RT mean?
Answer: • Retweet
Question:* True or False? Tweets help SEO.
Answer: • True
Question:* What is the # symbol used for?
Answer: • It is a hashtag, used for keywords or topics
Question:* DM stands for Direct Message.
Answer: • True
Question:* True or False: Being consistent with what time of day and how often you tweet can benefit your account?
Answer: • True
Question:* What is the maximum number of characters allowed in one tweet?
Answer: • 140
Question:* What is a DM?
Answer: • A Direct Message, one that is private and sent from you to another user
Question:* You should include _______ in your tweets to increase the amount of views it will receive
Answer: • Relevant Keywords
Question:* What integrated mobile video app (with major marketing potential) was recently released by Twitter?
Answer: • Vine
Question:* True or False: A smiling face is better for your profile picture?
Answer: • True
Question:* What are the requirements to send a DM?
Answer: • You and the other user have to both be following each other
Question:* Which of the following is an important element of a successful Twitter ad?
Answer: • all answers are correct
Question:* Twitter offers the following promoted tweet targeting options:
Answer: • keywords in timeline, keywords in search and interests in timeline
Question:* Who can you send a direct message to?
Answer: • One of your followers
Question:* True or False: The characters in a username you @ message is included in your total character count.
Answer: • True
Question:* How can your prospects events trigger a marketing opportunity for you?
Answer: • You can RT their event, which will make them thankful for you
Question:* A Twitter chat has a specific hashtag.
Answer: • True
Question:* What can you use TweetDeck for?
Answer: • Following live trends and managing feeds with multiple accounts
Question:* What does Twitter's CPE metric include?
Answer: • clicks, replies, and follows that occur after someone retweets the Promoted Tweet
Question:* What Twitter service offers promotion on a cost-per-follower basis?
Answer: • Promoted Accounts
Question:* What helps early stage prospecting on Twitter?
Answer: • Using relevant hashtags
Question:* How did many people gain large followings?
Answer: • By taking a stance on a subject, and sending out quality information
Question:* Where will promoted tweets show up for viewers you have targeted?
Answer: • at the top of the home feed
Question:* What is a Twitter List?
Answer: • A group or community of like minded users
Question:* What is the name of Twitter's own video sharing plaftorm?
Answer: • vine
Question:* Are hashtags and key-words useful in Twitter bios?
Answer: • Yes, if used in moderation.
Question:* What are Twitter chats?
Answer: • open twitter conversations centered around a single hashtag
Question:* How should you deal with Trolls?
Answer: • Ignore them
Question:* What does MT stand for?
Answer: • modified tweet
Question:* Which tend to have higher CTRs?
Answer: • Afternoon tweets
Question:* An event organized for Twitter users to meet, socialize, and network is called a:
Answer: • Tweet-up
Question:* What was the original reason for Twitter constraining the number of characters per tweet?
Answer: • The social network was meant to primarily be used via SMS
Question:* How can you appear in a user's "Who to follow" section?
Answer: • Promote your account
Question:* What is a 'real life' gathering of a Twitter community called?
Answer: • Tweetup
Question:* What does Twitter's blue advertising follower meter display?
Answer: • the estimated number of viewers your campaign might reach
Question:* Which of the following does not appear when someone views your profile on mobile?
Answer: • background image
Question:* What does the term #FF refer to?
Answer: • Follow Friday
Question:* Which tend to have higher CTRs?
Answer: • Weekend tweets
Question:* True or False? "Hard Selling" works effectively on Twitter.
Answer: • False
Question:* What can you use Seesmic for?
Answer: • To manage multiple accounts over different devices
Question:* What is the advantage of leaving additional space at the end of your Tweet?
Answer: • It accommodates RTs
Question:* Which of the following is important for SEO?
Answer: • naming your profile photo
Question:* Which of the following are Twitter's advertising options?
Answer: • promoted tweets and promoted accounts
Question:* The Twitter equivalent to a Backlink/Inbound link is a:
Answer: • Retweet
Question:* What days see the most Twitter traffic?
Answer: • Saturday & Sunday
Question:* Where will promoted accounts appear?
Answer: • who to follow widget and page, connect tab, people search results, similar to you widget
Question:* The following can be used for targeting for promoted accounts:
Answer: • interest groups, people who are similar to specific usernames, geography and gender
Question:* What is the 'bread and butter' of the Buffer tool?
Answer: • Tweet scheduling
Question:* Marketers can target based on all of the following EXCEPT:
Answer: • Account age
Question:* Statistically, when are your Tweets most likely to be Retweeted? (US - EST)
Answer: • 5:00 in the evening
Question:* What percent of buyers will use social media in their purchase decision?
Answer: • 75%
Question:* What does Twitter's "Reach" metric track?
Answer: • How many users favorite or retweet your content
Question:* What is the advantage of adding a period at the beginning of a reply?
Answer: • It broadcasts your reply to your entire follower list
Question:* A solid reach to target with a Twitter advertising campaign is:
Answer: • 50,000 users
Question:* What Twitter service offers promotion on a flat rate sponsorship basis?
Answer: • Trends
Question:* What does CPE stand for?
Answer: • cost-per-engagement
Question:* Statistically, what gender has a greater Twitter representation?
Answer: • Male
Question:* What brand tweeted a creative ad immediately following the 2013 Super Bowl power outage?
Answer: • Oreo
Question:* You should leave at least how many characters in your tweet, to leave space for a ReTweet?
Answer: • 20
Question:* What Twitter feature can be added to your website to help your visitors share content and connect with you on Twitter?
Answer: • Buttons
Question:* Where is the embed function located?
Answer: • Within the 'more' Tweet action
Question:* When tweeting directly to someone beginning with their Twitter handle, who can see it?
Answer: • The person you are tweeting to plus anyone that follows them
Question:* What are Twitter Cards?
Answer: • Embedded Tweets that include rich media experiences and link to your content
Question:* Ideally, how often should twitter chats be conducted?
Answer: • Weekly
Question:* What is the recommended marketing Tweet / content engagement Tweet ratio?
Answer: • 20% : 80%
Question:* During a Twitter Campaign, what type of tweets can be "promoted"
Answer: • Already published, organic tweets only
Question:* What feature allows you to feature a tweet at the top of your feed?
Answer: • Brand Pages
Question:* Twitter charges for promoted tweets based on:
Answer: • click on, retweet, @reply to, or favorite
Question:* What are Twitter Alerts?
Answer: • Emergency alerts that certain accounts can send by text message
Question:* How long can your bio be?
Answer: • 160 Characters
Question:* Which new advertising dashboard metric did Twitter roll out in March 2013?
Answer: • earned media
Question:* All of these certified Twitter partners measure engagement EXCEPT:
Answer: • Gnip
Question:* Most marketers recommend you follow what ratio of marketing messages to regular tweets you send out?
Answer: • 1 marketing message for every 15 tweets
Question:* What Twitter service offers promotion on a cost-per-click basis?
Answer: • Tweets
Question:* What type of handle is often overlooked by Google's SEO algorithm?
Answer: • Handles with lots of numbers
Question:* Twitter charges for promoted accounts based on:
Answer: • targeted users following a promoted account
Question:* What does Twitter's "Traffic" metric track?
Answer: • How many users go to your site
Question:* What does your Twitter conversion metric measure?
Answer: • How many users sign up for your service or buy your product
Question:* Use _______ techniques to get your Tweets read
Answer: • Copywriting
Question:* What two US time zones make up 80% of the nation's Twitter traffic?
Answer: • Eastern & Central
Question:* Links typically perform the best when placed how far into a tweet?
Answer: • 25%
Question:* Tweets with images receive how much more engagement than tweets without images?
Answer: • 2X
Question:* What is the practice of mentioning a popular figure's Twitter handle in hopes of a RT known as?
Answer: • ego-trapping
Question:* What does Twitter's "Follower Quality and Engagement" metric track?
Answer: • How many users interact with your account
Question:* True or False: Your brand is defined by your users
Answer: • False
Question:* True or False: Your character count is used up with the characters in a username you DM?
Answer: • False
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