Question:* What does ROI stand for?
Answer: • Return On Investment
Question:* In what way are skyscraper ads displayed?
Answer: • Vertically
Question:* What is a Call To Action?
Answer: • A line within content or an ad asking the reader to visit a page, submit a comment, share the content, etc.
Question:* What does the term re-targeting mean?
Answer: • a feature that lets you reach people who have already visited your site with display ads
Question:* Online display ads are often referred to as:
Answer: • Banners
Question:* What are rich media ads?
Answer: • Ads that use audio, video, or animation programming
Question:* What can make up a display ad?
Answer: • All of these
Question:* What does CPC stand for?
Answer: • Cost per Click
Question:* What is the most important thing to consider in defining a display campaign?
Answer: • your target audience and goals
Question:* What 2 components make up a simple banner ad?
Answer: • The HTML tag for a link with the HTML tag for an image
Question:* True or False? A 'hit' happens when a web server receives a request.
Answer: • True
Question:* What does CTR stand for?
Answer: • Click Through Rate
Question:* True or False? Animated ads yield stronger results than static ones.
Answer: • True
Question:* What is a cookie?
Answer: • A small piece of data sent from a website and stored in a user's web browser while a user is browsing a website
Question:* What term describes an ad that displays in a secondary browser window directly beneath the initial browser window?
Answer: • PopUnder/PopUp
Question:* What file format allows for silent looping video?
Answer: • .GIF
Question:* What does a megaboard or leaderboard refer to?
Answer: • an ad placed the top center of a page
Question:* Online advertising is often divided into two categories, display and:
Answer: • Search
Question:* What does it mean when a digital ad is "Above the fold?"
Answer: • It is visible in the upper section of the web page with no scrolling required
Question:* What is contained within display ads?
Answer: • Content
Question:* What term refers to a snippet of HTML placed on a webpage to display an ad?
Answer: • Tag
Question:* Which of the following is a benefit of display ads?
Answer: • they appear next to content that you are already viewing
Question:* Which of the following are monetization models for display ads?
Answer: • CPM, CPC, CPA
Question:* True or False? It's typically recommended to make banner ads as large as possible to improve performance.
Answer: • False
Question:* True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.
Answer: • False
Question:* Text that appears while a banner is loading or when a cursor moves over a banner is called:
Answer: • Alt text
Question:* True or False? All banner ads should click through to a website homepage.
Answer: • False
Question:* What are banner ad networks?
Answer: • Networks that act as brokers between advertisers and publishers
Question:* True or False? SEO based keywords are irrelevant in Display Advertising.
Answer: • False
Question:* Displaying relevant messages to users based on the type of content they consume is known as:
Answer: • Contextual Targeting
Question:* Which of the following IS NOT a Google Display Network targeting option?
Answer: • Purchases
Question:* Which of the following is typically important in crafting an effective CTA?
Answer: • conveying a sense of urgency
Question:* What is the click-through-rate of the average banner ad?
Answer: • 0.10%
Question:* True or False? Display Ads should always be published in company colors.
Answer: • False
Question:* What term describes the tendency of web visitors to ignore banner ads?
Answer: • Banner Blindness
Question:* Which of the following is a standard IAB ad size?
Answer: • 300 x 250
Question:* What does CPM stand for?
Answer: • Cost Per Thousand
Question:* In what way are leaderboard ads displayed?
Answer: • Horizontally
Question:* Which of the following is a standard IAB ad size?
Answer: • 728 x 90
Question:* Which of the following is a standard IAB ad size?
Answer: • 160 x 600
Question:* Which of the following is a benefit of Facebook's Custom Audiences feature?
Answer: • ability to target individual people with ads
Question:* Which term describes the 'lifetime' of an ad campaign?
Answer: • Flight
Question:* What are the 3 most common banner ad unit sizes (included in IAB universal ad package)?
Answer: • 160x600, 300x250, 728x90
Question:* One common way for a publisher to fill up unused inventory is to use:
Answer: • House ads
Question:* What does DSP stand for?
Answer: • Demand Side Platform
Question:* What are interstitial ads?
Answer: • Ads that appear in front of or "on top of" a webpage's content
Question:* What does SSP stand for?
Answer: • Supply Side Platform
Question:* What term refers to the amount of time spent at a site over a certain period of time?
Answer: • Stickiness
Question:* What are page views?
Answer: • The number of times a page has been requested from the server.
Question:* What does DMP stand for?
Answer: • Data Management Platform
Question:* Which of the following is NOT one of the ten largest display ad networks in 2013?
Answer: • AdIt
Question:* What does the RFM model stand for?
Answer: • Recency-Frequency-Monetary
Question:* What is The Golden Triangle?
Answer: • The top-left corner of Google's search results.
Question:* What % of earnings from AdSense content ads do publishers collect?
Answer: • 68%
Question:* What term describes an online display ad normally 88 x 31 Pixels in size?
Answer: • Micro Button
Question:* What term refers to a block of color used to surround feature aspects of an ad?
Answer: • White Space
Question:* What is a software system that links topics on the screen to related information and graphics?
Answer: • Hypertext
Question:* Which of the following may help improve the performance of display ads?
Answer: • keep the image file size low
Question:* What term describes the linking of ad tags from different servers, networks, etc.?
Answer: • Daisy Chain
Question:* The ads in a column on the left or right side of a web page are called:
Answer: • In-line ads
