Question:* True or False? A Gamified experience releases dopamine into the player's brain.
Answer: • True
Question:* Digital type is generally created as what kind of file type?
Answer: • Vector glyphs
Question:* What is the difference between a bit map and vector image?
Answer: • Bit maps are made up of pixels. Vectors are defined by mathematical equations.
Question:* pixels(px) is an absolute unit of measurement when using style sheets
Answer: • True
Question:* What do you call the concept of visual equilibrium?
Answer: • Balance
Question:* True or False? Beautiful design has no impact on user motivation.
Answer: • False
Question:* What does PPI stand for?
Answer: • Pixels Per Inch
Question:* Which control UI would best represent a binary decision?
Answer: • a switch
Question:* Which of the following is a software program for a mobile device?
Answer: • Native applications
Question:* Hierarchy refers to:
Answer: • The order of importance of each element in a design
Question:* True or False? The basic principles of Self Determination Theory operate universally, but with some unique cultural twists.
Answer: • True
Question:* The techniques used for keeping players in game and not leaving (logging off or closing the application) are often called:
Answer: • engagement techniques
Question:* A player who favor scenarios in which they're rewarded for completing tasks and earning the recognition of other is known as a(n) ______.
Answer: • Achiever
Question:* The 3 most basic shapes in visual design are known as PLP. What does this stand for?
Answer: • Point, Line, and Plane
Question:* Which pair of words differentiates between fonts with or without the small finishing strokes on the ends of a character?
Answer: • Serif and Sans-Serif
Question:* True or False? It is generally best to design a gamification experience with only one player type in mind.
Answer: • False
Question:* What is the recommended dots per inch (dpi) for images intended for display on the web or mobile devices?
Answer: • 72 dpi
Question:* True or false? 1em is equal to the current font size.
Answer: • True
Question:* What should come first when approaching a design project?
Answer: • Establishing the product's goal
Question:* Which is the best example of "direct manipulation"?
Answer: • Playing a game by swiping
Question:* What is "banner blindness"?
Answer: • A tendency by users to ignore visual elements that look like advertisements
Question:* Which of these frameworks focuses on status and score to motivate competitive behavior?
Answer: • Competitive pyramid
Question:* Why is Consistency so important?
Answer: • Designing different interfaces to perform identically reduces cognitive load and enables users to quickly transfer prior knowledge to unfamiliar products
Question:* Which should be the minimum target area for each item in a collection view?
Answer: • 44x44 points
Question:* Which Principle states that "hiding certain functions can be advantageous in interface design"?
Answer: • Visibility
Question:* What is a typeface "family"?
Answer: • multiple styles and weights of the same typeface
Question:* What aspect of gamification causes its players to form habits?
Answer: • The rewards and accomplishments
Question:* What is this principle? "Altering the basic theme achieves unity and helps keep interest"
Answer: • Theme with variation
Question:* What is a weakness of A/B testing?
Answer: • Its impact is generally limited to incremental and local improvements
Question:* What is the 3 F's of Design?
Answer: • Form follows Function
Question:* Symmetrical and Asymmetrical are design sub-principles with different meanings depending on which Principle you are referring to. Which two Principles do they belong to?
Answer: • Unity and Balance
Question:* "This behavior feels good" is an example of what type of motivation?
Answer: • Intrinsic
Question:* What is the term "Feedback" (within the context of a design principle)?
Answer: • Communicating clearly to the user the action they have undertaken
Question:* Some design principles related to Gestalt psychology include:
Answer: • Similarity, proximity, and continuation
Question:* Pandora suggesting songs to users but giving users the final say in accepting a recommendation is an example of:
Answer: • autonomy
Question:* Which type of motivation is most likely to sustain behavior change?
Answer: • Intrinsic
Question:* Which is the best definition of a mobile design pattern?
Answer: • a general, repeatable solution to a commonly occurring problem in software design
Question:* In typography, the x-height is
Answer: • the distance between the baseline and the mean line in a typeface
Question:* Which of the following is the most likely icon size for an iPad
Answer: • 76 x 76
Question:* What is Cognitive Load?
Answer: • Load related to the executive control of working memory (WM)
Question:* What size is an app icon for the App Store?
Answer: • 1024 x 1024
Question:* Contrast of size or scale is part of which Design Principle(s)?
Answer: • Emphasis and Balance
Question:* Which is the best example of a design metaphor?
Answer: • flipping to the next page by swiping
Question:* Which of the following is not a type of behavior in the Fogg Behavior Grid?
Answer: • Note
Question:* Which are relative units of measurement when using style sheets?
Answer: • percent(%) and em
Question:* What are the four types of Balance?
Answer: • Symmetrical, Asymmetrical, Radial, Overall
Question:* What is a necessary tool for turning quantitative research results into user segments?
Answer: • Clustering analysis
Question:* Which of the following is not a classic example of gamification?
Answer: • Laser Tag
Question:* What is 'flow' as used in gamification principles?
Answer: • Flow is the mental state of operation in which a person in an activity is immersed in game play
Question:* Which of these elements are not included in the Fogg Behavior Model?
Answer: • Reward
Question:* What causes Overall Balance?
Answer: • A Mosaic form caused by containing too many elements
Question:* Which of the following is NOT a type of motivation according to Self Determination Theory?
Answer: • Related
Question:* True of False: Self determination theory notes there are 5 factors that help people become motivated to change behavior.
Answer: • False
Question:* What is an "affordance"?
Answer: • An actionable property between the world and an actor
Question:* Especially on mobile devices, password masking (i.e. replacing password field characters with asterisks) can:
Answer: • reduce usability and increase errors
Question:* In Gestalt theory of visual design, which one of these is NOT a law of perceptual organization?
Answer: • Tetradic Colors
Question:* According to Alan Cooper, what is the "elastic user"?
Answer: • A derogatory term for the tendency of different stakeholders in the design process to define "the user" based on their own personal goals.
Question:* Skinner operant conditioning relies on:
Answer: • Extrinsic rewards
Question:* Which is not a type of symmetry?
Answer: • Proportionate
Question:* True or False: Downloading a mobile application is an example of a "least important behavior"?
Answer: • True
Question:* "This behavior is part of my identity" is an example of what type of motivation?
Answer: • Integrated
Question:* Which is not a factor in Self Determination Theory?
Answer: • Involvement
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